Gillan, Jennifer.
Television brandcasting : the return of the content-promotion hybrid / Jennifer Gillan. - New York : Routledge, 2015. - xvii, 275 p. : ill ; 23 cm.
Includes bibliographical references and index.
9780415841221 (pbk)
Television broadcasting --United states
Television broadcasting --Tecnology innovation--United states
384.55 / GIT
Television brandcasting : the return of the content-promotion hybrid / Jennifer Gillan. - New York : Routledge, 2015. - xvii, 275 p. : ill ; 23 cm.
Includes bibliographical references and index.
9780415841221 (pbk)
Television broadcasting --United states
Television broadcasting --Tecnology innovation--United states
384.55 / GIT