Hoffman, K. Douglas
Services marketing : concepts, strategies, & cases / K. Douglas Hoffman, John E. G. Bateson. - 7th ed. - Boston : Cengage Learning, 2017. - xv, 458 p. : ill. ; 26 cm.
Glossary: p. 428-442.
Includes bibliographical references and index.
9781285429786 (hbk)
Service industries --Marketing.
658.8 / HOS
Services marketing : concepts, strategies, & cases / K. Douglas Hoffman, John E. G. Bateson. - 7th ed. - Boston : Cengage Learning, 2017. - xv, 458 p. : ill. ; 26 cm.
Glossary: p. 428-442.
Includes bibliographical references and index.
9781285429786 (hbk)
Service industries --Marketing.
658.8 / HOS