Pride, William M.
Foundations of marketing / William M. Pride, O. C. Ferrell - 7th ed. - Boston : Cengage Learning, 2017. - 470 p. in various pagings : ill. (chiefly col.) ; 28 cm.
Glossary : p. G.1-G.10.
Includes bibliographical references and index.
9781305405769 (pbk)
Marketing.
658.8 / PRF
Foundations of marketing / William M. Pride, O. C. Ferrell - 7th ed. - Boston : Cengage Learning, 2017. - 470 p. in various pagings : ill. (chiefly col.) ; 28 cm.
Glossary : p. G.1-G.10.
Includes bibliographical references and index.
9781305405769 (pbk)
Marketing.
658.8 / PRF