Keller, Kevin Lane.
Strategic brand management : building, measuring, and managing brand equity / Kevin Lane Keller, Ambi M. G. Parameswaran, Isaac Jacob. - 4th ed. - Tamil Nadu : Pearson, 2015. - xxix, 586 p. : ill. (chiefly col.) ; 25 cm.
Includes bibliographical references and index.
9789332542204 (pbk)
Sales promotion --Management.
658.82 / KES
Strategic brand management : building, measuring, and managing brand equity / Kevin Lane Keller, Ambi M. G. Parameswaran, Isaac Jacob. - 4th ed. - Tamil Nadu : Pearson, 2015. - xxix, 586 p. : ill. (chiefly col.) ; 25 cm.
Includes bibliographical references and index.
9789332542204 (pbk)
Sales promotion --Management.
658.82 / KES