Marketing for hospitality and tourism /
edited by Philip Kotler...[et al.]
- 7th ed.
- Boston : Pearson, 2017.
- xxii, 358 p. : col. ill. ; 28 cm.
Glossary: p. 634-641.
Includes bibliographical references and index.
Hospitality Industry--Marketing.
Tourism.
647.94 / MAR
Glossary: p. 634-641.
Includes bibliographical references and index.
Hospitality Industry--Marketing.
Tourism.
647.94 / MAR