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Malhotra, Naresh K.

Marketing research : an applied orientation / Naresh K. Malhotra, Satyabhusan Dash. - 7th ed. - Delhi : Pearson, 2016. - xxx, 968 p. : ill. (chiefly col.) ; 28 cm.

Includes bibliographical references and index.

ISBN: 9789332555693 (pbk)

LCCN: 2002042467

Subjects--Topical Terms:
Marketing research.

LC Class. No.: HF5415.2 / .M29 2003b

Dewey Class. No.: 658.83 / MAM

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