International marketing /
Philip R. Cateora ... [et. al.]
- 18th ed.
- New York : McGraw-Hill, 2020.
- xxxii, 682 p. : col. ill., col. maps ; 28 cm.
Glossary: p. 634-641.
Includes bibliographical references & index.
9781259712357 (hbk)
Marketing.
International business enterprises.
658.8 / INT
Glossary: p. 634-641.
Includes bibliographical references & index.
9781259712357 (hbk)
Marketing.
International business enterprises.
658.8 / INT