Marr, Bernard.
Big data in practice : how 45 successful companies used big data analytics to deliver extraordinary results / Bernard Marr. - West Sussex : Wiley, 2016. - xi, 308 p. : ill. ; 22 cm.
Includes bibliographical references and index.
9781119231387 (hbk)
Big data.
Consumer behavior.
658.0557 / MAB
Big data in practice : how 45 successful companies used big data analytics to deliver extraordinary results / Bernard Marr. - West Sussex : Wiley, 2016. - xi, 308 p. : ill. ; 22 cm.
Includes bibliographical references and index.
9781119231387 (hbk)
Big data.
Consumer behavior.
658.0557 / MAB