Malhotra, Naresh K.
Marketing research : an applied orientation / Naresh K. Malhotra. - 7th ed. - New York : Pearson, 2019. - xxvi, 856 p. : col. ill. ; 28 cm.
Glossary: p. 824-838. Includes bibliographical references and index.
9780134734842 (hbk)
2017045383
Marketing research.
HF5415.2 / .M29 2019
658.83 / MAM
Marketing research : an applied orientation / Naresh K. Malhotra. - 7th ed. - New York : Pearson, 2019. - xxvi, 856 p. : col. ill. ; 28 cm.
Glossary: p. 824-838. Includes bibliographical references and index.
9780134734842 (hbk)
2017045383
Marketing research.
HF5415.2 / .M29 2019
658.83 / MAM