Kumar, V.
Customer relationship management : concept, strategy, and tools/ Kumar V., Werner Reinartz, - 3rd. - Berlin : Springer, 2018. - xxv, 411 p. : col. ill. ; 26 cm
Includes bibliographical references and index
9783662553800 (hbk)
Customer relations
658.812 / KUC
Customer relationship management : concept, strategy, and tools/ Kumar V., Werner Reinartz, - 3rd. - Berlin : Springer, 2018. - xxv, 411 p. : col. ill. ; 26 cm
Includes bibliographical references and index
9783662553800 (hbk)
Customer relations
658.812 / KUC