Dhaka University Library Online catalog

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Aaker, David

Aaker on branding : 20 principles that drive success / David Aaker - New York : Morgan James, 2014. - v, 208 p. : ill. ; 23 cm

Includes bibliographical references and index

ISBN: 9781614488323 (pbk)

Subjects--Topical Terms:
Brand name products

Dewey Class. No.: 658.827 / AAA

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