Hooley, Graham
Marketing strategy and competitive positioning/ Graham Hooley... [et al.]. - 7th - Harlow : Pearson, 2020. - xxiii, 594 p. : Col.ill. ; 26 cm.
Includes bibliographical references and index
9781292276540 (pbk)
Target Marketing
658.802 / HOM
Marketing strategy and competitive positioning/ Graham Hooley... [et al.]. - 7th - Harlow : Pearson, 2020. - xxiii, 594 p. : Col.ill. ; 26 cm.
Includes bibliographical references and index
9781292276540 (pbk)
Target Marketing
658.802 / HOM