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Hooley, Graham

Marketing strategy and competitive positioning/ Graham Hooley... [et al.]. - 7th - Harlow : Pearson, 2020. - xxiii, 594 p. : Col.ill. ; 26 cm.

Includes bibliographical references and index

9781292276540 (pbk)


Target Marketing

658.802 / HOM
Last Updated on September 15, 2019
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