Keller, Kevin Lane
Strategic brand management : building, measuring, and managing brand equity/ Kevin Lane Keller. - 4th - Boston : Pearson, 2013 - xxviii, 562 p. : Col. ill. ; 28 cm.
Includes bibliographical references and index
9780132664257 (hbk)
Sales promotion - Management
658.82 / KES
Strategic brand management : building, measuring, and managing brand equity/ Kevin Lane Keller. - 4th - Boston : Pearson, 2013 - xxviii, 562 p. : Col. ill. ; 28 cm.
Includes bibliographical references and index
9780132664257 (hbk)
Sales promotion - Management
658.82 / KES