Dhaka University Library Online catalog

Normal view MARC view ISBD view

Engle, Carole Ruth, 1952-

Aquaculture marketing handbook / Carole R. Engle, Kwamena Quagrainie. - 1st ed. - Ames, Iowa : Blackwell Publishing , c2006. - xii, 271 p. : ill. ; 26 cm.

Includes bibliographical references and indexes.

Seafood and aquaculture markets -- Demand and supply, basic economic premises -- Aquaculture marketing concepts -- Aquaculture growers and their marketing choices -- Seafood and aquaculture product processing -- Participation and leadership in marketing channels -- Marketing by farmer groups -- Wholesaler marketing -- Market trends -- The international market for seafood and aquaculture products -- Policies and regulations governing aquaculture marketing -- Planning marketing strategies (identifying target markets) -- Marketing research methodologies.

ISBN: 0813816041 (alk. paper) 9780813816043

LCCN: 2005015283

Nat. Bib. No.: GBA606228 bnb

Nat. Bib. Agency Control No.: 013360155 Uk

Subjects--Topical Terms:
Aquaculture industry.
Seafood industry.
Aquaculture--Marketing.
Seafood--Marketing.
Aquaculture industry--United States.
Seafood industry--United States.

LC Class. No.: HD9450.5 / .E54 2006

Dewey Class. No.: 664/.940688 / ENA