Library Logo
Howard, John A.

Consumer behavior : application of theory / John A. Howard. - New York : McGraw-Hill, c1977. - ix, 325 p. : ill. ; 24 cm. - McGraw-Hill series in marketing .

Includes bibliographical references and index.

007030520X : $15.00

76056122


Consumer behavior.

HF5415.3 / .H67

658.834 / HOC
Last Updated on September 15, 2019
© Dhaka University Library. All Rights Reserved|Staff Login