Howard, John A.
Consumer behavior : application of theory / John A. Howard. - New York : McGraw-Hill, c1977. - ix, 325 p. : ill. ; 24 cm. - McGraw-Hill series in marketing .
Includes bibliographical references and index.
007030520X : $15.00
76056122
Consumer behavior.
HF5415.3 / .H67
658.834 / HOC
Consumer behavior : application of theory / John A. Howard. - New York : McGraw-Hill, c1977. - ix, 325 p. : ill. ; 24 cm. - McGraw-Hill series in marketing .
Includes bibliographical references and index.
007030520X : $15.00
76056122
Consumer behavior.
HF5415.3 / .H67
658.834 / HOC