Fortenberry, John L.
Health care marketing : tools and techniques / John L. Fortenberry, Jr. - 3rd ed. - Sudbury, Mass. : Jones and Bartlett Publishers, c2010. - xxiii, 311 p. : ill. ; 24 cm.
Rev. ed. of.: Marketing tools for healthcare executives / John L. Fortenberry, Jr., 2nd ed., c2005.
Includes bibliographical references (p. 297-299) and index.
9780763763275 (casebound) 0763763276 (casebound)
2008028575
101477765 DNLM
Medical care--Marketing.
Health services administration.
Marketing of Health Services--methods.
RA410.56 / .F675 2010
362.10688 / FOH
Health care marketing : tools and techniques / John L. Fortenberry, Jr. - 3rd ed. - Sudbury, Mass. : Jones and Bartlett Publishers, c2010. - xxiii, 311 p. : ill. ; 24 cm.
Rev. ed. of.: Marketing tools for healthcare executives / John L. Fortenberry, Jr., 2nd ed., c2005.
Includes bibliographical references (p. 297-299) and index.
9780763763275 (casebound) 0763763276 (casebound)
2008028575
101477765 DNLM
Medical care--Marketing.
Health services administration.
Marketing of Health Services--methods.
RA410.56 / .F675 2010
362.10688 / FOH