Stoneman, Paul.
Soft innovation : economics, product aesthetics, and the creative industries / [electronic resource] Paul Stoneman. - Oxford : Oxford University Press, 2010. - 1 online resource (xiv, 366 p.) : ill.
Includes bibliographical references and index.
Much of the existing economic literature on innovation has taken a particularly functional viewpoint as to what innovation might be. This book explores 'soft innovation', found in the creative industries such as publishing, film-making, advertising and architecture, which has been hitherto ignored in innovation studies.
9780191722257 (ebook) : No price
Cultural industries--Technological innovations--Management.
Cultural industries--Economic aspects.
Organizational change.
NX634
338.477
Soft innovation : economics, product aesthetics, and the creative industries / [electronic resource] Paul Stoneman. - Oxford : Oxford University Press, 2010. - 1 online resource (xiv, 366 p.) : ill.
Includes bibliographical references and index.
Much of the existing economic literature on innovation has taken a particularly functional viewpoint as to what innovation might be. This book explores 'soft innovation', found in the creative industries such as publishing, film-making, advertising and architecture, which has been hitherto ignored in innovation studies.
9780191722257 (ebook) : No price
Cultural industries--Technological innovations--Management.
Cultural industries--Economic aspects.
Organizational change.
NX634
338.477