Inside marketing practices, ideologies, devices / [electronic resource] :
edited by Detlev Zwick and Julien Cayla.
- Oxford : Oxford University Press, 2011.
- 1 online resource (xi, 357 p.) : ill.
Includes bibliographical references and index.
This publication offers a critical perspective on marketing and its growing influence on today's world from a pre-eminent group of scholars and practitioners.
9780191724916 (ebook) : No price
Marketing.
HF5415
658.8
Includes bibliographical references and index.
This publication offers a critical perspective on marketing and its growing influence on today's world from a pre-eminent group of scholars and practitioners.
9780191724916 (ebook) : No price
Marketing.
HF5415
658.8