Dhaka University Library Online catalog

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Marketing / Eric N. Berkowitz ... [et al.] - 5th - Boston : Irwin, 1997 - xxxii, 736 p. : ill. (some col.) ; 29 cm. - The Irwin series in marketing .

Glossary : p. 658-673 Includes bibliographical references and index

ISBN: 0256189684

Subjects--Topical Terms:
Marketing

Dewey Class. No.: 658.8 / BEM

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