Hovland, Carl Iver. 1912-
Communication and persuasion : psychological studies of opinion change / Carl I. Hovland, Irving L. Janis and Harold H. Kelley. - London : Yale University, 1963. - xii, 315 p. : ill. ; 23 cm.
Reprint. Originally published: New Haven : Yale University Press, c1953.
Includes bibliographical references and index.
81020104
Communication.
Persuasion (Rhetoric).
P90 / .H69 1982
301.154 / HOC
Communication and persuasion : psychological studies of opinion change / Carl I. Hovland, Irving L. Janis and Harold H. Kelley. - London : Yale University, 1963. - xii, 315 p. : ill. ; 23 cm.
Reprint. Originally published: New Haven : Yale University Press, c1953.
Includes bibliographical references and index.
81020104
Communication.
Persuasion (Rhetoric).
P90 / .H69 1982
301.154 / HOC