Lerbinger, Otto.
Designs for persuasive communication / Otto Lerbinger - Englewood Cliffs, N.J. : Prentice-Hall, 1972. - x, 283 p. : ill. ; 24 cm. - Prentice-Hall speech communication series .
Includes bibliographical references and index.
0132002205 0132002124 (pbk)
75038718
Communication.
Persuasion (Psychology)
HM258 / .L38
301.152 / LED
Designs for persuasive communication / Otto Lerbinger - Englewood Cliffs, N.J. : Prentice-Hall, 1972. - x, 283 p. : ill. ; 24 cm. - Prentice-Hall speech communication series .
Includes bibliographical references and index.
0132002205 0132002124 (pbk)
75038718
Communication.
Persuasion (Psychology)
HM258 / .L38
301.152 / LED