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McQuail, Denis.

McQuail's mass communication theory / Denis McQuail. - 5th ed. - NewDeihg : Vistaar Pub. ; 2005. - viii, 616 p. : ill. ; 24 cm.

Includes bibliographical references and index.

ISBN: 1412903718 1412903726 (pbk.) 8178295350

LCCN: 2005282679

Subjects--Topical Terms:
Mass media.

LC Class. No.: P90 / .M35 2005

Dewey Class. No.: 301.243 / MCM

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