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Mody, Bella,.

Designing messages for development communication : an audience participation-based approach / Bella Mody ; illustrations by Mary Rolston Singh. - New Delhi ; Newbury Park : Sage Publications, 1991. - 211 p. : ill. ; 23 cm. - Communication and human values . - Communication and human values (Newbury Park, Calif.) .

Includes bibliographical references and index.

Machine derived contents note: Development Communication -- The Invisible Audience -- Audience Participation-Based Message Design -- The Idea -- Audience Participation-Based Message Design -- Implementation and Ethics -- Designing Messages that Communicate -- How to Research the Audience -- Audience-Responsive Topics -- Audience-Responsive Message Formats -- Writing Message Specifications and Objectives -- Pretesting Audience Response -- Summary.

8170362504 (Indiahbk.) 8170362512 (Indiapbk.) 0803991053 (UShbk.) 0803991061 (USpbk.)

91028765


Mass media--Developing countries.
Mass media--Audiences.

P92.2 / .M64 1991 P92.2 / .M64 1991

302.23091724 / MOD
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