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Berger, Arthur Asa, 1933-

Media and communication research methods : an introduction to qualitative and quantitative approaches / Arthur Asa Berger. - Thousand Oaks, Calif. : Sage Publications, c2000. - xix, 295 p. : ill. ; 24 cm.

Includes bibliographical references (p. 265-268) and indexes.

0761918523 0761918531 $34.95

00008042

GBA0-Z0667


Mass media--Research--Methodology.
Communication--Research--Methodology.

P91.3 / .B385 2000

302.2072 302.23072 / BEM
Last Updated on September 15, 2019
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