West, Darrell M., 1954-
Air wars : television advertising in election campaigns, 1952-2008 / Darrell M. West. - 5th ed. - Washington, D.C. : CQ Press, c2010. - xv, 240 p. : ill. ; 23 cm.
Includes bibliographical references and index.
Overview of ads -- Buying air time -- Ad messages -- Media coverage of ads -- Learning about the candidates -- Setting the agenda -- Priming and defusing -- Playing the blame game -- Ads in congressional elections -- Advertising and democratic elections.
9780872897786 (pbk. : alk. paper) 0872897788 (pbk. : alk. paper)
40016590265
2008055473
Advertising, Political--United States.
Television in politics--United States.
Political campaigns--United States.
United States--Politics and government--1945-1989.
United States--Politics and government--1989-
JF2112.A4 / W47 2010
324.73 / WEA
Air wars : television advertising in election campaigns, 1952-2008 / Darrell M. West. - 5th ed. - Washington, D.C. : CQ Press, c2010. - xv, 240 p. : ill. ; 23 cm.
Includes bibliographical references and index.
Overview of ads -- Buying air time -- Ad messages -- Media coverage of ads -- Learning about the candidates -- Setting the agenda -- Priming and defusing -- Playing the blame game -- Ads in congressional elections -- Advertising and democratic elections.
9780872897786 (pbk. : alk. paper) 0872897788 (pbk. : alk. paper)
40016590265
2008055473
Advertising, Political--United States.
Television in politics--United States.
Political campaigns--United States.
United States--Politics and government--1945-1989.
United States--Politics and government--1989-
JF2112.A4 / W47 2010
324.73 / WEA