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Massy, William F.

Purchasing behavior and personal attributes / William F. Massy, Ronald E. Frank and Thomas Lodahl. - Philadelphia : University of Pennsylvania Press 1968. - 174 p. ; 25 cm.

Bibliography: p. 164-168.

LCCN: 67026219

Subjects--Topical Terms:
Motivation research (Marketing)
Consumer behavior.

LC Class. No.: HF5415.3 / .M3

Dewey Class. No.: 330.153 / MAP

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