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Stephenson, Roy, 1941-

Marketing planning for financial services / Roy Stephenson. - Burlington, VT, USA : Gower, c 2005. - x, 183 p. : ill. ; 25 cm.

Includes index.

ISBN: 0566085542 (alk. paper)

LCCN: 2004110142

Subjects--Topical Terms:
Financial services industry--Marketing.

LC Class. No.: HG173 / .S775 2005

Dewey Class. No.: 332.10688 / STM

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