Backer, Thomas E.
Designing health communication campaigns : what works? / Thomas E. Backer, Everett M. Rogers, Pradeep Sopory. - Newbury Park, Calif. : Sage, c1992. - xv, 181 p. : ill. ; 23 cm.
Includes bibliographical references (p. 177-179).
0803943318 0803943326 (pbk.)
92006165
Mass media in health education.
Communication in medicine.
RA440.55 / .B33 1992
362.1014 / BAD
Designing health communication campaigns : what works? / Thomas E. Backer, Everett M. Rogers, Pradeep Sopory. - Newbury Park, Calif. : Sage, c1992. - xv, 181 p. : ill. ; 23 cm.
Includes bibliographical references (p. 177-179).
0803943318 0803943326 (pbk.)
92006165
Mass media in health education.
Communication in medicine.
RA440.55 / .B33 1992
362.1014 / BAD