Smarta, R. B. 1944-
Revitalizing the pharmaceutical business : innovative marketing approaches / R.B. Smarta. - New Delhi : Thousand Oaks, Calif. : Response Books, 1999. - 294 p. : ill. ; 23 cm.
Includes bibliographical references and index.
0761993754 (US : HB) 0761993762 (US : PB)
99032898
Pharmaceutical industry--India.
Drugs--Marketing.--India
381.456151 / SMR
Revitalizing the pharmaceutical business : innovative marketing approaches / R.B. Smarta. - New Delhi : Thousand Oaks, Calif. : Response Books, 1999. - 294 p. : ill. ; 23 cm.
Includes bibliographical references and index.
0761993754 (US : HB) 0761993762 (US : PB)
99032898
Pharmaceutical industry--India.
Drugs--Marketing.--India
381.456151 / SMR