Pinheiro, Carlos Andre Reis. 1940-
Social network analysis in telecommunications / Carlos Andre Reis Pinheiro. - Hoboken, N.J. : Wiley, c2011. - xx, 284 p. : ill. ; 24 cm. - Wiley and SAS business series .
Includes bibliographical references (p. 273-276) and index.
"A timely look at effective use of social network analysis within the telecommunications industry to boost customer relationships The key to any successful company is the relationship that it builds with its customers. This book shows how social network analysis, analytics, and marketing knowledge can be combined to create a positive customer experience within the telecommunications industry. Reveals how telecommunications companies can effectively enhance their relationships with customers Provides the groundwork for defining social network analysis Defines the tools that can be used to address social network problems A must-read for any professionals eager to distinguish their products in the marketplace, this book shows you how to get it done right, with social network analysis. "--
9780470647547 (hardback)
2010039895
Telecommunication--Customer services.
Social networks.
Customer relations--Technological innovations.
BUSINESS & ECONOMICS / Strategic Planning
HE7631 / .R45 2011
384.0688 / PIS
Social network analysis in telecommunications / Carlos Andre Reis Pinheiro. - Hoboken, N.J. : Wiley, c2011. - xx, 284 p. : ill. ; 24 cm. - Wiley and SAS business series .
Includes bibliographical references (p. 273-276) and index.
"A timely look at effective use of social network analysis within the telecommunications industry to boost customer relationships The key to any successful company is the relationship that it builds with its customers. This book shows how social network analysis, analytics, and marketing knowledge can be combined to create a positive customer experience within the telecommunications industry. Reveals how telecommunications companies can effectively enhance their relationships with customers Provides the groundwork for defining social network analysis Defines the tools that can be used to address social network problems A must-read for any professionals eager to distinguish their products in the marketplace, this book shows you how to get it done right, with social network analysis. "--
9780470647547 (hardback)
2010039895
Telecommunication--Customer services.
Social networks.
Customer relations--Technological innovations.
BUSINESS & ECONOMICS / Strategic Planning
HE7631 / .R45 2011
384.0688 / PIS