Carroll, Raymond L.
Electronic media programming : strategies and decision making / Raymond L. Carroll, Donald M. Davis. - New York : McGraw-Hill, c1993. - xii, 532 p. : ill. ; 25 cm. - McGraw-Hill series in mass communication .
Includes bibliographical references (p. 506-511) and index.
0070102988 : $37.95
92046063
Broadcasting--Planning.--United States
Radio programs--Planning.--United States
Television programs--Planning.--United States
PN1990.83 / .C37 1993
384.54/42 / CAE
Electronic media programming : strategies and decision making / Raymond L. Carroll, Donald M. Davis. - New York : McGraw-Hill, c1993. - xii, 532 p. : ill. ; 25 cm. - McGraw-Hill series in mass communication .
Includes bibliographical references (p. 506-511) and index.
0070102988 : $37.95
92046063
Broadcasting--Planning.--United States
Radio programs--Planning.--United States
Television programs--Planning.--United States
PN1990.83 / .C37 1993
384.54/42 / CAE