Shaw, Stephen.
Airline marketing and management / Stephen Shaw. - 6th ed. - Burlington : Ashgate, c2007. - xi, 323 p. : ill. ; 24 cm.
Includes index.
Glossary : p-307-316
9780754648208 (alk. paper)
2007002941
Aeronautics, Commercial--Marketing.
Airlines--Marketing.
387.740688 / SHA
Airline marketing and management / Stephen Shaw. - 6th ed. - Burlington : Ashgate, c2007. - xi, 323 p. : ill. ; 24 cm.
Includes index.
Glossary : p-307-316
9780754648208 (alk. paper)
2007002941
Aeronautics, Commercial--Marketing.
Airlines--Marketing.
387.740688 / SHA