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Shaw, Stephen, 1950-

Airline marketing and management / Stephen Shaw. - 7th ed. - Burlington, VT : Ashgate, c2011. - xi, 364 p. : ill. ; 24 cm.

Includes bibliographical references and index.

ISBN: 9781409401476 (hardback : alk. paper) 1409401472 (hardback : alk. paper) 9781409401490 (pbk. : alk. paper) 1409401499 (pbk. : alk. paper) 9781409401483 (ebook) 1409401480 (ebook)

Standard No.: 99944418686

LCCN: 2010053666

Subjects--Topical Terms:
Aeronautics, Commercial--Marketing.
Airlines--Marketing.

LC Class. No.: HE9781 / .S35 2011

Dewey Class. No.: 387.7 / SHA

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