Principles of marketing : (Record no. 119521)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00524nam a22001697a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | BD-DhUL |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20161103132548.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 161103s2010 ii ||||| |||| 00| 0 eng |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | BD-DhUL |
| Transcribing agency | BD-DhUL |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Item number | KOP |
| 245 00 - TITLE STATEMENT | |
| Title | Principles of marketing : |
| Remainder of title | a South Asian perspective / |
| Statement of responsibility, etc. | Philip Kotler...[et.al]. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 13th |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | New Delhi : |
| Name of publisher, distributor, etc. | Pearson Education, |
| Date of publication, distribution, etc. | 2010. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xix, 514 p., in various pagings : |
| Other physical details | ill. (col.) ; |
| Dimensions | 28 cm. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | |
| Koha item type | Books |
| Price effective from | Date last seen | Permanent Location | Not for loan | Date acquired | Source of classification or shelving scheme | Koha item type | Lost status | Withdrawn status | Copy number | Source of acquisition | Collection code | Damaged status | Shelving location | Barcode | Current Location | Full call number |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2016-12-22 | 2016-12-22 | Dhaka University Library | 2014-04-16 | Books | 10 | Purchased | Non Fiction | General Stacks | 481298 | Dhaka University Library | 658.8 KOP | |||||
| 2017-09-10 | 2017-09-10 | Dhaka University Library | 2014-04-16 | Books | 2 | Purchased | Non Fiction | General Stacks | 452446 | Dhaka University Library | 658.8 KOP | |||||
| 2017-09-10 | 2017-09-10 | Dhaka University Library | 2014-04-16 | Books | 3 | Purchased | Non Fiction | General Stacks | 452447 | Dhaka University Library | 658.8 KOP |