Launch : (Record no. 140834)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 02140cam a2200277 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 16708047 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | BD-DhUL |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20161222150755.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 110325s2011 njua 001 0 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781118027233 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | DLC |
| Transcribing agency | DLC |
| Modifying agency | DLC |
| -- | BD-DhUL |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Item number | STL |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Stelzner, Michael A. |
| 245 10 - TITLE STATEMENT | |
| Title | Launch : |
| Remainder of title | how to quickly propel your business beyond the competition / |
| Statement of responsibility, etc. | Michael A. Stelzner. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | Hoboken, N.J. : |
| Name of publisher, distributor, etc. | John Wiley, |
| Date of publication, distribution, etc. | c2011. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xv, 255 p. : |
| Other physical details | ill. ; |
| Dimensions | 24 cm. |
| 500 ## - GENERAL NOTE | |
| General note | Includes index. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | "Successful marketers share something in common-they produce engaging and interesting content that meets the insatiable demand for "how to" information. The best marketers don't need to sell themselves; instead, they demonstrate their expertise by the content they produce, the ideas they showcase, the success stories they share, and the people they attract. By giving a platform to other successful peers, marketers can build strategic alliances, quickly grow a large following, and dominate their industry. The book teaches how to successfully build your own platform through content marketing while praising and working with competitors. It teaches skills that when applied, will cause peers and industry power players to seek opportunities to partner with your business. The book explains how to(a) create excellent content OR talk about excellent content,(b) get content in front of the right people,(c) capture names and grow a following,(d) use leverage to build partnerships and relationships,(e) sell, and(f) repeat the process.Following a combination of the methods outlined in this book will bring you both a large community of potential customers as well as an understanding of how to best sell and promote yourself to this valuable group"-- |
| Assigning source | Provided by publisher. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing |
| General subdivision | Management. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Customer relations |
| General subdivision | Management. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Business networks |
| General subdivision | Management. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Industrial promotion. |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | BUSINESS & ECONOMICS / Marketing / General |
| Source of heading or term | bisacsh. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | |
| Koha item type | Books |
| Price effective from | Date last seen | Permanent Location | Not for loan | Date acquired | Source of classification or shelving scheme | Koha item type | Lost status | Withdrawn status | Source of acquisition | Collection code | Damaged status | Shelving location | Barcode | Current Location | Full call number |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2016-12-22 | 2016-12-22 | Dhaka University Library | 2012-11-20 | Books | Purchased | Non Fiction | General Stacks | 476425 | Dhaka University Library | 658.8 STL |