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Marketing in the new era : (Record no. 140893)

000 -LEADER
fixed length control field	01397cam a2200349 a 4500
001 - CONTROL NUMBER
control field	1660343
003 - CONTROL NUMBER IDENTIFIER
control field	BD-DhUL
005 - DATE AND TIME OF LATEST TRANSACTION
control field	20161222153647.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field	970321s1997 cau b 001 0 eng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number	97010585
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	0803993838
Qualifying information	USpb
--	alkaline paper
--	paperback
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	080399382X
Qualifying information	UShb
--	alkaline paper
--	cloth
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	817036633X
Qualifying information	Indiahb
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	8170366348
Qualifying information	Indiapb
035 ## - SYSTEM CONTROL NUMBER
System control number	1660343
040 ## - CATALOGING SOURCE
Original cataloging agency	TOC
Language of cataloging	eng
Transcribing agency	BD-DhUL
043 ## - GEOGRAPHIC AREA CODE
Geographic area code	a-ii---
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number	HF5415
Item number	.P236 1997
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number	658.8
Edition number	21
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name	Panwar, J. S.,
Dates associated with a name	1948-
245 10 - TITLE STATEMENT
Title	Marketing in the new era :
Remainder of title	combating competition in a globalizing economy /
Statement of responsibility, etc.	J.S. Panwar.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc.	Thousand Oaks, Calif. :
Name of publisher, distributor, etc.	Sage Publications,
Date of publication, distribution, etc.	1997.
263 ## - PROJECTED PUBLICATION DATE
Projected publication date	9707
300 ## - PHYSICAL DESCRIPTION
Extent	277p. ;
Dimensions	23 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc	Includes bibliographical references and index.
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note	1. Introduction -- 2. Marketing Myopia -- 3. Developing New Products -- 4. Managing Brand Equity -- 5. The Positioning Advantage -- 6. Pricing for Results -- 7. Reaching the Customer -- 8. The Direct Hit -- 9. Marketing Events -- 10. The Advertising Edge -- 11. Promoting in the Field -- 12. Relating to the Customer -- 13. Globalization of Brands.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element	Marketing.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element	Marketing
Geographic subdivision	India.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element	Competition, International.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Koha item type	Books

Holdings
Price effective from	Date last seen	Permanent Location	Date acquired	Koha item type	Collection code	Barcode	Shelving location	Current Location	Full call number
2016-12-22	2016-12-22	Dhaka University Library	2016-12-22	Books	Non Fiction	420716	General Stacks	Dhaka University Library	658.8
2016-12-22	2016-12-22	Dhaka University Library	2016-12-22	Books	Non Fiction	414455	General Stacks	Dhaka University Library	658.8
2016-12-22	2016-12-22	Dhaka University Library	2016-12-22	Books	Non Fiction	420720	General Stacks	Dhaka University Library	658.8

Dhaka University Library Online

Marketing in the new era : (Record no. 140893)