Understanding marketing : (Record no. 141240)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 00582nam a22001937a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | BD-DhUL |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20161226091316.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 161226s1977 maua|||| |||| 000 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 039524756X |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | BD-DhUL |
| Transcribing agency | BD-DhUL |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Item number | PRU |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Pride, W. M. |
| 245 10 - TITLE STATEMENT | |
| Title | Understanding marketing : |
| Remainder of title | study guide for marketing basic concepts and decisions / |
| Statement of responsibility, etc. | W. M. Pride and O. C. Ferell. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | Boston : |
| Name of publisher, distributor, etc. | Mifflin, |
| Date of publication, distribution, etc. | 1977. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 240 p. : |
| Other physical details | ill. ; |
| Dimensions | 23 cm. |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Public Administration. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Ferell, O. C. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | |
| Koha item type | Books |
| Price effective from | Date last seen | Permanent Location | Not for loan | Date acquired | Source of classification or shelving scheme | Koha item type | Lost status | Withdrawn status | Source of acquisition | Collection code | Damaged status | Shelving location | Barcode | Current Location | Full call number |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2016-12-26 | 2016-12-26 | Dhaka University Library | 2016-12-26 | Books | Purchased | Non Fiction | General Stacks | A209506 | Dhaka University Library | 658.8 PRU |