Readings in marketing / (Record no. 141261)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00781cam a22002411a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 399796 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | BD-DhUL |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20161226093608.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 851211s1949 nyua 000 0 eng d |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | 399796 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | ANL |
| Language of cataloging | eng |
| Transcribing agency | ANL |
| Modifying agency | ABN-SNR |
| -- | BD-DhUL |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Item number | MCR |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | McNair, Malcolm P. |
| Fuller form of name | (Malcolm Perrine), |
| Dates associated with a name | 1894- |
| 245 10 - TITLE STATEMENT | |
| Title | Readings in marketing / |
| Statement of responsibility, etc. | Malcolm P. McNair and Harry L. Hansen. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 2nd ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | New York : |
| Name of publisher, distributor, etc. | McGraw-Hill Book Co., |
| Date of publication, distribution, etc. | 1956. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xi, 559 p. : |
| Other physical details | diagrs. ; |
| Dimensions | 24 cm. |
| 440 #0 - SERIES STATEMENT/ADDED ENTRY--TITLE | |
| Title | Harvard problem books |
| 500 ## - GENERAL NOTE | |
| General note | "Planned to accompany and supplement the [editors'] case book, Problems in marketing.". |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Hansen, Harry L., |
| Dates associated with a name | 1911- |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | |
| Koha item type | Books |
| Price effective from | Date last seen | Permanent Location | Not for loan | Date acquired | Source of classification or shelving scheme | Koha item type | Lost status | Withdrawn status | Source of acquisition | Collection code | Damaged status | Shelving location | Barcode | Current Location | Full call number |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2016-12-26 | 2016-12-26 | Dhaka University Library | 2016-12-26 | Books | Purchased | Non Fiction | General Stacks | A16946 | Dhaka University Library | 658.8 MCR |