Marketing Communications Industry : (Record no. 141323)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00637nam a22002177a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | BD-DhUL |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20161226110940.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 161226s2008 ii a|||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9788178298689 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | BD-DhUL |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.800954 |
| Item number | JAM |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Jain, Gautam Raj |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing Communications Industry : |
| Remainder of title | entrepreneurial case studies./ |
| Statement of responsibility, etc. | Gautam Raj Jain and Raunica Ahluwalia. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | New Delhi : |
| Name of publisher, distributor, etc. | Response, |
| Date of publication, distribution, etc. | 2008. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xiv, 189p. : |
| Other physical details | ill. ; |
| Dimensions | 20cm. |
| 365 ## - TRADE PRICE | |
| Price type code | USD |
| Price amount | 22.28 |
| 500 ## - GENERAL NOTE | |
| General note | Includes Index. |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Ahluwalia, Raunica |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | |
| Koha item type | Books |
| Price effective from | Date last seen | Permanent Location | Not for loan | Date acquired | Source of classification or shelving scheme | Koha item type | Lost status | Withdrawn status | Source of acquisition | Collection code | Damaged status | Shelving location | Barcode | Current Location | Full call number |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2016-12-26 | 2016-12-26 | Dhaka University Library | 2015-06-18 | Books | Purchased | Non Fiction | General Stacks | 492892 | Dhaka University Library | 658.800954 JAM |