Up the loyalty ladder : (Record no. 141377)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 02072cam a2200349 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 2122302 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | BD-DhUL |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20161226121251.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 941114s1995 nyu 001 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
| LC control number | 94043548 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0887307256 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | 2122302 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | TOC |
| Language of cataloging | eng |
| Transcribing agency | TOC |
| Modifying agency | TOC |
| -- | BD-DhUL |
| 043 ## - GEOGRAPHIC AREA CODE | |
| Geographic area code | n-us--- |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.812 |
| Edition number | 20 |
| Item number | RAU |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Raphel, Murray, |
| Dates associated with a name | 1928- |
| 245 10 - TITLE STATEMENT | |
| Title | Up the loyalty ladder : |
| Remainder of title | turning sometime customers into full-time advocates of your business / |
| Statement of responsibility, etc. | Murray Raphel and Neil Raphel. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 1st ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | New York : |
| Name of publisher, distributor, etc. | HarperBusiness, |
| Date of publication, distribution, etc. | c1995. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xiv, 289 p. ; |
| Dimensions | 25 cm. |
| 500 ## - GENERAL NOTE | |
| General note | Includes index. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | Everyone is a customer: most of us pick and choose where and how to buy, offering no particular loyalty to any retail source. In Up the Loyalty Ladder, Murray and Neil Raphel reveal how to reach this mass of "occasional buyers," how to convert sales prospects into regular customers, regular customers into loyal clients, and loyal clients into full-time advocates who will actually guide other customers your way. To supplement these strategies for getting customers to come in, buy more, and come back, the Raphels offer concrete media tips to take you every step of the way, including advice on newspaper, radio, and television advertisements as well as direct mail, telemarketing, and in-store promotional events. |
| 520 8# - SUMMARY, ETC. | |
| Summary, etc. | Throughout their book, the Raphels illustrate their points with hundreds of anecdotes and examples pulled from their years in business, interviews with some of America's top salesmen, and case studies of such customer-focused businesses as Ben & Jerry's Ice Cream and the children's clothing catalog company Hanna Andersson. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Customer relations. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Advertising. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Consumer satisfaction. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Word-of-mouth advertising. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Success in business |
| Geographic subdivision | United States. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Businesspeople |
| Geographic subdivision | United States |
| General subdivision | Interviews. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Raphel, Neil. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | |
| Koha item type | Books |
| Price effective from | Date last seen | Permanent Location | Not for loan | Date acquired | Source of classification or shelving scheme | Koha item type | Lost status | Withdrawn status | Source of acquisition | Collection code | Damaged status | Shelving location | Barcode | Current Location | Full call number |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2016-12-26 | 2016-12-26 | Dhaka University Library | 2016-12-26 | Books | Purchased | Non Fiction | General Stacks | 403405 | Dhaka University Library | 658.812 RAU |