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Basic marketing research : (Record no. 141469)

000 -LEADER
fixed length control field	02261cam a22003134a 4500
001 - CONTROL NUMBER
control field	16775250
003 - CONTROL NUMBER IDENTIFIER
control field	BD-DhUL
005 - DATE AND TIME OF LATEST TRANSACTION
control field	20161226133238.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field	110512s2012 maua b 001 0 eng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number	2011019806
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	9780132544481 (hardcover : alk. paper)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	0132544482 (hardcover : alk. paper)
035 ## - SYSTEM CONTROL NUMBER
System control number	(OCoLC)ocn723529972
040 ## - CATALOGING SOURCE
Original cataloging agency	DLC
Transcribing agency	DLC
Modifying agency	YDX
--	YDXCP
--	BWX
--	DLC
--	BD-DhUL
042 ## - AUTHENTICATION CODE
Authentication code	pcc
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number	HF5415.2
Item number	.M288 2012
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number	658.83
Item number	MAB
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name	Malhotra, Naresh K.
245 10 - TITLE STATEMENT
Title	Basic marketing research :
Remainder of title	integration of social media /
Statement of responsibility, etc.	Naresh K. Malhotra.
250 ## - EDITION STATEMENT
Edition statement	4th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc.	Boston :
Name of publisher, distributor, etc.	Pearson,
Date of publication, distribution, etc.	c2012.
300 ## - PHYSICAL DESCRIPTION
Extent	672 p. :
Other physical details	ill. ;
Dimensions	28 cm.
365 ## - TRADE PRICE
Price type code	USD
Price amount	158.40
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc	Includes bibliographical references and index.
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note	Introduction and early phases of marketing research -- Introduction to marketing research -- Defining the marketing research problem and developing an approach -- Research design formulation -- Research design -- Exploratory research design : secondary data -- Exploratory research design : syndicated sources of secondary data -- Exploratory research design : qualitative research -- Descriptive research design : survey and observation -- Causal research design : experimentation -- Measurement and scaling : fundamentals and comparative scaling -- Measurement and scaling : noncomparative scaling techniques -- Questionnaire and form design -- Sampling : design and procedures -- Sampling : final and initial sample size determination -- Data collection, analysis, and reporting -- Field work : data collection -- Data preparation and analysis strategy -- Data analysis : frequency distribution, hypothesis testing, and -- Cross-tabulation -- Data analysis : hypothesis testing related to differences -- Data analysis : correlation and regression -- Report preparation and presentation -- Running case -- Comprehensive critical thinking cases -- Comprehensive cases with questionnaires and real data -- Comprehensive brief harvard business school cases.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element	Marketing research.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Koha item type	Books

Holdings
Price effective from	Date last seen	Permanent Location	Not for loan	Date acquired	Source of classification or shelving scheme	Koha item type	Lost status	Withdrawn status	Source of acquisition	Collection code	Damaged status	Shelving location	Barcode	Current Location	Full call number
2016-12-26	2016-12-26	Dhaka University Library		2012-09-24		Books			Purchased	Non Fiction		General Stacks	475214	Dhaka University Library	658.83 MAB

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Basic marketing research : (Record no. 141469)