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Advertising principles, problems, and cases / (Record no. 141627)

000 -LEADER
fixed length control field	01052cam a2200313 i 4500
001 - CONTROL NUMBER
control field	3180893
003 - CONTROL NUMBER IDENTIFIER
control field	BD-DhUL
005 - DATE AND TIME OF LATEST TRANSACTION
control field	20161226191538.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field	770617s1977 ilua b 001 0 eng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number	76047746
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	0256019258
040 ## - CATALOGING SOURCE
Original cataloging agency	DLC
Transcribing agency	DLC
Modifying agency	BD-DhUL
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number	HF5823
Item number	.D63 1977
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number	659.101
Item number	DIA
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name	Dirksen, Charles J.
245 10 - TITLE STATEMENT
Title	Advertising principles, problems, and cases /
Statement of responsibility, etc.	Charles J. Dirksen, Arthur Kroeger, Francesco M. Nicosia.
250 ## - EDITION STATEMENT
Edition statement	5th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc.	Homewood, Ill. :
Name of publisher, distributor, etc.	R. D. Irwin,
Date of publication, distribution, etc.	1977.
300 ## - PHYSICAL DESCRIPTION
Extent	xviii, 690 p. :
Other physical details	ill. ;
Dimensions	25 cm.
500 ## - GENERAL NOTE
General note	First-4th ed. published under title: Advertising principles and problems.
500 ## - GENERAL NOTE
General note	Rev. ed. published as: Advertising. 6th ed. 1983.
500 ## - GENERAL NOTE
General note	Includes indexes.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc	Bibliography: p. 675-677.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element	Advertising.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element	Advertising
General subdivision	Case studies.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name	Kroeger, Arthur,
Dates associated with a name	1908-
Relator term	joint author.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name	Nicosia, Francesco M.,
Relator term	joint author.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Koha item type	Books

Holdings
Price effective from	Date last seen	Permanent Location	Date acquired	Koha item type	Copy number	Source of acquisition	Collection code	Shelving location	Barcode	Current Location	Full call number
2016-11-01	2016-11-01	Dhaka University Library	2016-11-01	Books	4	Gift	Non Fiction	General Stacks	A217130	Dhaka University Library	001.6 BRD
2016-12-26	2016-12-26	Dhaka University Library	2016-12-26	Books	7	Donation	Non Fiction	General Stacks	A271370	Dhaka University Library	659.101 DIA
2016-12-26	2016-12-26	Dhaka University Library	2016-12-26	Books	3	Donation	Non Fiction	General Stacks	A163233	Dhaka University Library	659.101 DIA
2016-12-26	2016-12-26	Dhaka University Library	2016-12-26	Books	5	Donation	Non Fiction	General Stacks	A163235	Dhaka University Library	659.101 DIA
2016-12-26	2016-12-26	Dhaka University Library	2016-12-26	Books		Gift	Non Fiction	General Stacks	A217138	Dhaka University Library	659.101 DIA
2016-12-26	2016-12-26	Dhaka University Library	2016-12-26	Books	2	Purchased	Non Fiction	General Stacks	A163232	Dhaka University Library	659.101 DIA
2016-12-26	2016-12-26	Dhaka University Library	2016-12-26	Books	5	Purchased	Non Fiction	General Stacks	A217139	Dhaka University Library	659.101 DIA
2016-12-26	2016-12-26	Dhaka University Library	2016-12-26	Books	4	Purchased	Non Fiction	General Stacks	A163234	Dhaka University Library	659.101 DIA
2016-12-26	2016-12-26	Dhaka University Library	2016-12-26	Books	1	Purchased	Non Fiction	General Stacks	A163231	Dhaka University Library	659.101 DIA

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Advertising principles, problems, and cases / (Record no. 141627)