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Advertising management / (Record no. 141666)

000 -LEADER
fixed length control field	00838pam a2200277 a 4500
001 - CONTROL NUMBER
control field	2560903
003 - CONTROL NUMBER IDENTIFIER
control field	BD-DhUL
005 - DATE AND TIME OF LATEST TRANSACTION
control field	20161226153536.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field	951011s1996 njua b 001 0 eng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number	95025901
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	0133057151
040 ## - CATALOGING SOURCE
Original cataloging agency	DLC
Transcribing agency	DLC
Modifying agency	BD-DhUL
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number	HF5823
Item number	.A13 1996
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number	659.1
Item number	BAA
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name	Batra, Rajeev.
245 10 - TITLE STATEMENT
Title	Advertising management /
Statement of responsibility, etc.	Rajeev Batra, John G. Myers, David A. Aaker.
250 ## - EDITION STATEMENT
Edition statement	5th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc.	Upper Saddle River, N.J. :
Name of publisher, distributor, etc.	Prentice Hall,
Date of publication, distribution, etc.	c1996.
300 ## - PHYSICAL DESCRIPTION
Extent	xiii, 754 p. :
Other physical details	ill. ;
Dimensions	25 cm.
500 ## - GENERAL NOTE
General note	Aaker's name appears first on 4th ed.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc	Includes bibliographical references and index.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element	Advertising
General subdivision	Management
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name	Myers, John G.,
Dates associated with a name	1933-
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name	Aaker, David A.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Koha item type	Books

Holdings
Price effective from	Date last seen	Permanent Location	Date acquired	Koha item type	Copy number	Source of acquisition	Collection code	Shelving location	Barcode	Current Location	Full call number
2016-12-26	2016-12-26	Dhaka University Library	2016-12-26	Books			Non Fiction	General Stacks	420594	Dhaka University Library	659.1 BAA
2016-12-26	2016-12-26	Dhaka University Library	2016-12-26	Books			Non Fiction	General Stacks	414463	Dhaka University Library	659.1 BAA
2016-12-26	2016-12-26	Dhaka University Library	2016-12-26	Books	4	Purchased	Non Fiction	General Stacks	393865	Dhaka University Library	659.1 BAA
2016-12-26	2016-12-26	Dhaka University Library	2016-12-26	Books		Purchased	Non Fiction	General Stacks	359455	Dhaka University Library	659.1 BAA
2016-12-26	2016-12-26	Dhaka University Library	2016-12-26	Books		Purchased	Non Fiction	General Stacks	393863	Dhaka University Library	659.1 BAA
2016-12-26	2016-12-26	Dhaka University Library	2016-12-26	Books		Purchased	Non Fiction	General Stacks	393864	Dhaka University Library	659.1 BAA
2016-12-26	2016-12-26	Dhaka University Library	2016-12-26	Books	6	Purchased	Non Fiction	General Stacks	413906	Dhaka University Library	659.1 BAA
2016-12-26	2016-12-26	Dhaka University Library	2016-12-26	Books	12	Purchased	Non Fiction	General Stacks	420598	Dhaka University Library	659.1 BAA
2016-12-26	2016-12-26	Dhaka University Library	2016-12-26	Books	5	Purchased	Non Fiction	General Stacks	412949	Dhaka University Library	659.1 BAA
2016-12-27	2016-12-27	Dhaka University Library	2016-12-27	Books	10	Purchased	Non Fiction	General Stacks	420596	Dhaka University Library	659.1 BAA
2016-12-27	2016-12-27	Dhaka University Library	2006-07-09	Books	11	Purchased	Non Fiction	General Stacks	420597	Dhaka University Library	659.1 BAA
2016-12-27	2016-12-27	Dhaka University Library	2006-07-09	Books	9	Purchased	Non Fiction	General Stacks	420595	Dhaka University Library	659.1 BAA

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Advertising management / (Record no. 141666)