The Sage handbook of advertising (Record no. 141778)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01231cam a22003494a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 10513302 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | BD-DhUL |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20161226164350.0 |
| 006 - FIXED-LENGTH DATA ELEMENTS--ADDITIONAL MATERIAL CHARACTERISTICS | |
| fixed length control field | m d |
| 007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION | |
| fixed length control field | cr n |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 070212s2007 caua sbf 001 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781412918862 (cased) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781412918879 (pbk.) |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | (WaSeSS)ssj0000487188 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | DLC |
| Transcribing agency | DLC |
| Modifying agency | DLC |
| -- | WaSeSS |
| -- | BD-DhUL |
| 050 #4 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5823 |
| Item number | .S17 2007 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.1 |
| Item number | SAG |
| 210 10 - ABBREVIATED TITLE | |
| Abbreviated title | The Sage handbook of advertising |
| 245 04 - TITLE STATEMENT | |
| Title | The Sage handbook of advertising |
| Medium | [electronic resource] / |
| Statement of responsibility, etc. | edited by Gerald J. Tellis, Tim Ambler. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | Los Angeles : |
| Name of publisher, distributor, etc. | Sage Publications, |
| Date of publication, distribution, etc. | 2007. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xvi, 491p. : |
| Other physical details | ills. |
| Dimensions | 25 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes bibliographical references and index. |
| 506 ## - RESTRICTIONS ON ACCESS NOTE | |
| Terms governing access | License restrictions may limit access. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Advertising. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Advertising |
| Form subdivision | Handbooks, manuals, etc. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Tellis, Gerard J., |
| Dates associated with a name | 1950- |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Ambler, Tim. |
| 773 #0 - HOST ITEM ENTRY | |
| Title | SAGE Knowledge - A-Z List |
| 856 40 - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | http://www.columbia.edu/cgi-bin/cul/resolve?clio10513302 |
| Public note | Full text available from SAGE Knowledge - A-Z List |
| 910 ## - USER-OPTION DATA (OCLC) | |
| User-option data | Library of Congress record |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | |
| Koha item type | Books |
| Price effective from | Date last seen | Permanent Location | Not for loan | Date acquired | Source of classification or shelving scheme | Koha item type | Lost status | Withdrawn status | Copy number | Source of acquisition | Collection code | Damaged status | Shelving location | Barcode | Current Location | Full call number |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2016-12-26 | 2016-12-26 | Dhaka University Library | 2012-12-23 | Books | 1 | Purchased | Non Fiction | General Stacks | 477576 | Dhaka University Library | 659.1 SAG |