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Fables of abundance : (Record no. 190530)

000 -LEADER
fixed length control field 02490cam a2200313 a 4500
001 - CONTROL NUMBER
control field 492515
003 - CONTROL NUMBER IDENTIFIER
control field BD-DhUL
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20170420190017.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 940511s1994 nyua b 001 0 eng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 94012749
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0465090761
Terms of availability $30.00 ($42.00 Can.)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0465090753
Qualifying information paperback
035 ## - SYSTEM CONTROL NUMBER
System control number 492515
040 ## - CATALOGING SOURCE
Original cataloging agency TOC
Language of cataloging eng
Transcribing agency TOC
Modifying agency BD-DhUL
043 ## - GEOGRAPHIC AREA CODE
Geographic area code n-us---
050 #0 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5813.U6
Item number L418 1994
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659.10973
Edition number 20
Item number LEF
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Lears, T. J. Jackson,
Dates associated with a name 1947-
245 10 - TITLE STATEMENT
Title Fables of abundance :
Remainder of title a cultural history of advertising in America /
Statement of responsibility, etc. Jackson Lears.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc. [New York] :
Name of publisher, distributor, etc. Basic Books,
Date of publication, distribution, etc. c1994.
300 ## - PHYSICAL DESCRIPTION
Extent xiv, 492 p. :
Other physical details ill. ;
Dimensions 24 cm.
500 ## - GENERAL NOTE
General note Includes index.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references.
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note Pt. I. The Reconfiguration of Wealth: From Fecund Earth to Efficient Factory. 1. The Lyric of Plenty. 2. The Modernization of Magic. 3. The Stabilization of Sorcery. 4. The Disembodiment of Abundance -- Pt. II. The Containment of Carnival: Advertising and American Social Values from the Patent Medicine Era to the Consolidation of Corporate Power. 5. The Merger of Intimacy and Publicity. 6. The Perfectionist Project. 7. The New Basis of Civilization. 8. Trauma, Denial, Recovery -- Pt. III. Art, Truth, and Humbug: The Search for Form and Meaning in a Commodity Civilization. 9. The Problem of Commercial Art in a Protestant Culture. 10. The Courtship of Avant-Garde and Kitsch. 11. The Pursuit of the Real. 12. The Things Themselves.
520 8# - SUMMARY, ETC.
Summary, etc. The book explores the ways that advertising collaborated with other cultural institutions to produce what have become the dominant aspirations, anxieties, and even notions of personal identity in the twentieth-century United States. Moving from the carnivals and market fairs of Renaissance Europe to the traveling peddlers of nineteenth-century America, Jackson Lears shows how early advertisers encouraged a new kind of magical thinking, detached from religious traditions and geared to an emerging market society. While patent medicine advertising's promise of magical self-transformation and exotic sensuality posed challenges to moral standards, advertisers themselves eventually sought to contain the subversive potential of this promise even as they continued to conjure it up.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Advertising
Geographic subdivision United States
General subdivision History
Chronological subdivision 19th century.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Advertising
Geographic subdivision United States
General subdivision History
Chronological subdivision 20th century.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Koha item type Books
Holdings
Price effective from Date last seen Permanent Location Not for loan Date acquired Source of classification or shelving scheme Koha item type Lost status Withdrawn status Copy number Source of acquisition Collection code Damaged status Shelving location Barcode Current Location Full call number
2017-04-202017-04-20Dhaka University LibraryNot For Loan2017-04-20 Books  1GiftReference American Studies Corner348811Dhaka University Library659.10973 LEF
Last Updated on September 15, 2019
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