Basic marketing research : (Record no. 203546)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00820nam a22002417a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | BD-DhUL |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20170530103929.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 170530s2014 xxua|||| |||| 001 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781133188544 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | BD-DhUL |
| Transcribing agency | BD-DhUL |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.83 |
| Item number | BRB |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Brown, Tom J. |
| 245 10 - TITLE STATEMENT | |
| Title | Basic marketing research : |
| Remainder of title | customer insights and managerial action / |
| Statement of responsibility, etc. | Tom J. Brown, Tracy A. Suter, Gilbert A. Churchill |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 8th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | Stamford : |
| Name of publisher, distributor, etc. | Cengage Learning, |
| Date of publication, distribution, etc. | 2014. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxvi, 478 p. : |
| Other physical details | col. ill. ; |
| Dimensions | 28 cm. |
| 365 ## - TRADE PRICE | |
| Price type code | USD |
| Price amount | 317.95 |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Glossary: p. 461-467 Includes bibliographical references and index |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing research |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Suter, Tracy A. |
| Relator term | jt. author |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Churchill, Gilbert A. |
| Relator term | jt. author |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | |
| Koha item type | Books |
| Price effective from | Date last seen | Permanent Location | Not for loan | Date acquired | Source of classification or shelving scheme | Koha item type | Lost status | Withdrawn status | Copy number | Source of acquisition | Collection code | Damaged status | Shelving location | Barcode | Current Location | Full call number |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2017-05-30 | 2017-05-30 | Dhaka University Library | 2017-05-30 | Books | 1 | Purchased | Non Fiction | General Stacks | 500508 | Dhaka University Library | 658.83 BRB | |||||
| 2017-05-30 | 2017-05-30 | Dhaka University Library | 2017-05-30 | Books | 2 | Purchased | Non Fiction | General Stacks | 500509 | Dhaka University Library | 658.83 BRB |