Library Logo

Advertising creative : (Record no. 243325)

000 -LEADER
fixed length control field 00666nam a22002297a 4500
003 - CONTROL NUMBER IDENTIFIER
control field BD-DhUL
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20180906144551.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 180906s2017 ii a|||| b||| 001 0 eng
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781506315386
040 ## - CATALOGING SOURCE
Original cataloging agency BD-DhUL
Transcribing agency BD-DhUL
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659.1
Item number ALA
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Altstiel, Tom
245 1# - TITLE STATEMENT
Title Advertising creative :
Remainder of title strategy, Copy, Design /
Statement of responsibility, etc. Tom Altstiel, Jean Grow
250 ## - EDITION STATEMENT
Edition statement 4th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc. New Delhi :
Name of publisher, distributor, etc. Sage,
Date of publication, distribution, etc. 2017
300 ## - PHYSICAL DESCRIPTION
Extent xxiv, 463 p. :
Other physical details col. ill ;
Dimensions 28 cm
365 ## - TRADE PRICE
Price type code USD
Price amount 103
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc includes bibliographical references and index
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Advertising
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Grow, Jean
Relator term jt. aut.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Koha item type Books
Holdings
Price effective from Date last seen Permanent Location Not for loan Date acquired Source of classification or shelving scheme Koha item type Lost status Withdrawn status Source of acquisition Collection code Damaged status Shelving location Barcode Current Location Full call number
2018-09-062018-09-06Dhaka University Library 2018-07-31 Books  PurchasedNon Fiction General Stacks506495Dhaka University Library659.1 ALA
Last Updated on September 15, 2019
© Dhaka University Library. All Rights Reserved|Staff Login