Eye tracking in user experience design / (Record no. 246893)
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| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20190328114807.0 |
| 006 - FIXED-LENGTH DATA ELEMENTS--ADDITIONAL MATERIAL CHARACTERISTICS | |
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| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
| LC control number | 2013045342 |
| 040 ## - CATALOGING SOURCE | |
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| Language of cataloging | eng |
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| 019 ## - | |
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| -- | 1081273076 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780124167094 |
| Qualifying information | (electronic bk.) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0124167098 |
| Qualifying information | (electronic bk.) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781306507271 |
| Qualifying information | (MyiLibrary) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 1306507278 |
| Qualifying information | (MyiLibrary) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| Canceled/invalid ISBN | 9780124081383 |
| Qualifying information | (alk. paper) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| Canceled/invalid ISBN | 012408138X |
| Qualifying information | (alk. paper) |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | (OCoLC)874018255 |
| Canceled/invalid control number | (OCoLC)880898172 |
| -- | (OCoLC)883167382 |
| -- | (OCoLC)1055376818 |
| -- | (OCoLC)1081273076 |
| 050 #4 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | QA76.9.H85 |
| Item number | E974 2014eb |
| 060 #4 - NATIONAL LIBRARY OF MEDICINE CALL NUMBER | |
| Classification number | Online Book |
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| 072 #7 - SUBJECT CATEGORY CODE | |
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| Source | bisacsh |
| 072 #7 - SUBJECT CATEGORY CODE | |
| Subject category code | COM |
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| Source | bisacsh |
| 072 #7 - SUBJECT CATEGORY CODE | |
| Subject category code | COM |
| Subject category code subdivision | 067000 |
| Source | bisacsh |
| 072 #7 - SUBJECT CATEGORY CODE | |
| Subject category code | COM |
| Subject category code subdivision | 032000 |
| Source | bisacsh |
| 072 #7 - SUBJECT CATEGORY CODE | |
| Subject category code | COM |
| Subject category code subdivision | 037000 |
| Source | bisacsh |
| 072 #7 - SUBJECT CATEGORY CODE | |
| Subject category code | COM |
| Subject category code subdivision | 052000 |
| Source | bisacsh |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 004.01/9 |
| Edition number | 23 |
| 084 ## - OTHER CLASSIFICATION NUMBER | |
| Classification number | ST 278 |
| Number source | rvk |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Bergstrom, Jennifer Romano, |
| Relator term | author. |
| 245 10 - TITLE STATEMENT | |
| Title | Eye tracking in user experience design / |
| Medium | [electronic resource] |
| Statement of responsibility, etc. | Jennifer Romano Bergstrom, Ph. D, Andrew Jonathan Schall. |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE | |
| Place of production, publication, distribution, manufacture | Amsterdam : |
| Name of producer, publisher, distributor, manufacturer | Elsevier/ Morgan Kaufmann, |
| Date of production, publication, distribution, manufacture, or copyright notice | [2014] |
| 264 #4 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE | |
| Date of production, publication, distribution, manufacture, or copyright notice | �2014 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 1 online resource (xx, 374 pages) : |
| Other physical details | illustrations |
| 336 ## - CONTENT TYPE | |
| Content type term | text |
| Content type code | txt |
| Source | rdacontent |
| 337 ## - MEDIA TYPE | |
| Media type term | computer |
| Media type code | c |
| Source | rdamedia |
| 338 ## - CARRIER TYPE | |
| Carrier type term | online resource |
| Carrier type code | cr |
| Source | rdacarrier |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | Eye Tracking for User Experience Design explores the many applications of eye tracking to better understand how users view and interact with technology. Ten leading experts in eye tracking discuss how they have taken advantage of this new technology to understand, design, and evaluate user experience. Real-world stories are included from these experts who have used eye tracking during the design and development of products ranging from information websites to immersive games. They also explore recent advances in the technology which tracks how users interact with mobile devices, large-screen displays and video game consoles. Methods for combining eye tracking with other research techniques for a more holistic understanding of the user experience are discussed. This is an invaluable resource to those who want to learn how eye tracking can be used to better understand and design for their users. Includes highly relevant examples and information for those who perform user research and design interactive experiencesWritten by numerous experts in user experience and eye tracking. Highly relevant to anyone interested in eye tracking & UX design Features contemporary eye tracking research emphasizing the latest uses of eye tracking technology in the user experience industry. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes bibliographical references and index. |
| 588 0# - SOURCE OF DESCRIPTION NOTE | |
| Source of description note | Print version record. |
| 505 00 - FORMATTED CONTENTS NOTE | |
| Miscellaneous information | Machine generated contents note: |
| -- | ch. 1 |
| Title | Introduction to Eye Tracking -- |
| -- | What Is Eye Tracking? -- |
| -- | How Eye Tracking Works -- |
| -- | What Eye Trackers Can and Cannot Tell Us -- |
| -- | Location -- |
| -- | Duration -- |
| -- | Movement -- |
| -- | Eye Tracking Past and Present -- |
| -- | Medieval Torture Devices and Early Eye Trackers -- |
| -- | Maturity of Eye Tracking into a User Experience Research Tool -- |
| -- | Hardware Designed for Quick and Easy Data Capture -- |
| -- | Participant Friendly -- |
| -- | Analysis Software Designed for User Experience Researchers -- |
| -- | Eye Tracking Can Empower Your Design Team -- |
| -- | Gaining Insights from Eye Gaze -- |
| -- | See Where People Looked, Not Where They Think They Looked -- |
| -- | Determining the Effectiveness of a Visual Hierarchy -- |
| -- | Conclusion -- |
| -- | Acknowledgments -- |
| -- | References -- |
| Miscellaneous information | ch. 2 |
| Title | Visual Search -- |
| -- | Introduction -- |
| -- | How Do We Visually Search for Information on Web Pages? -- |
| -- | What Does Visual Search Look Like? -- |
| -- | Are There Different Types of Visual Search? -- |
| -- | Visual Search Behavior of SERPs -- |
| -- | Can Images of Faces Impact Our Search Behavior More Than Other Types of Images? -- |
| -- | What is Banner Blindness, and Why is it Important? -- |
| -- | Road Ahead for Designing Visual Search Experiences -- |
| -- | References -- |
| Miscellaneous information | ch. 3 |
| Title | Usability Testing -- |
| -- | Introduction -- |
| -- | Incorporating Eye Tracking in Usability Testing -- |
| -- | Eye-Tracking Data Provides a Comprehensive Picture of Users' Experience and Can Help Inform the Design -- |
| -- | Fixations and Saccades -- |
| -- | Areas of Interest (AO's) -- |
| -- | Gaze Opacity and Heat Maps -- |
| -- | Gaze Plots -- |
| -- | Communicating Usability Results More Effectively with Clients -- |
| -- | Eye Tracking Can Convince Clients to Make Design Changes to Improve Usability -- |
| -- | Eye Tracking Visuals Can Aid in the Effort for User-Centered Design -- |
| -- | Considerations and Drawbacks with Eye Tracking in Usability Studies -- |
| -- | Time -- |
| -- | Analysis Software -- |
| -- | Think Aloud, Age, and Eye Tracking -- |
| -- | Conclusion -- |
| -- | Acknowledgments -- |
| -- | References -- |
| Miscellaneous information | ch. 4 |
| Title | Physiological Response Measurements -- |
| -- | Introduction -- |
| -- | Dimensions of Physiological Response Measures -- |
| -- | Subjective versus Objective -- |
| -- | Real Time versus Delayed -- |
| -- | Natural Context versus Artificial Lab -- |
| -- | Invasive versus Non-Invasive -- |
| -- | Practicality of Incorporating Biometrics -- |
| -- | Physiological Response Measurement in UX -- |
| -- | Pupil Dilation -- |
| -- | Facial Emotion Recognition -- |
| -- | Skin Conductance -- |
| -- | Neuroimaging: EEG -- |
| -- | Measuring Valence -- |
| -- | Conclusion -- |
| -- | Acknowledgments -- |
| -- | References -- |
| Miscellaneous information | ch. 5 |
| Title | Forms and Surveys -- |
| -- | Introduction -- |
| -- | Forms and Surveys Have a Lot in Common -- |
| -- | Some Examples of What We Can Learn from Eye Tracking Forms and Surveys -- |
| -- | People Read Pages with Questions on Them Differently from Other Pages -- |
| -- | People Look for Buttons Near the Response Boxes -- |
| -- | People Fill in Forms More Quickly if the Labels Are Near the Fields -- |
| -- | Users Get Confused about Whether They Are Supposed to Write Over Existing Text -- |
| -- | Users May Miss Error Messages That Are Too Far from the Error -- |
| -- | Double-Banked Lists of Response Options Appear Shorter -- |
| -- | When Eye Tracking of Forms and Surveys Works (and When it Does Not) -- |
| -- | Gaze and Attention Are Different -- |
| -- | Slot-In Answers: Gaze and Attention Together Toward Questions -- |
| -- | Gathered Answers: Gaze and Attention Split -- |
| -- | Created Answers: Gaze Toward Questions, Attention Elsewhere -- |
| -- | Third-Party Answers: Gaze and Attention Elsewhere -- |
| -- | Conclusion -- |
| -- | Acknowledgments -- |
| -- | References -- |
| Miscellaneous information | ch. 6 |
| Title | Information Architecture and Web Navigation -- |
| -- | Introduction -- |
| -- | Methods to Evaluate IA -- |
| -- | Eye Tracking to Evaluate Navigation in Context -- |
| -- | Primary Navigation -- |
| -- | Why Users Should Not Spend Much Time Looking at Navigation -- |
| -- | Subnavigation -- |
| -- | Breadcrumb Navigation -- |
| -- | Contextual Navigation -- |
| -- | Utility Navigation -- |
| -- | Dynamic Menus -- |
| -- | Visual Hierarchy and Grouping -- |
| -- | Evaluating the Visual Hierarchy of Navigational Elements -- |
| -- | Measuring Navigation Usability -- |
| -- | Conclusion -- |
| -- | References -- |
| Miscellaneous information | ch. 7 |
| Title | Web Content -- |
| -- | Hunting and Gathering: Information Foraging and Information Scent -- |
| -- | How Many Words Do Users See? -- |
| -- | What Words Do Users Look At? -- |
| -- | See If Your Content Is Causing Confusion -- |
| -- | How Do Users Read Online? -- |
| -- | Reading versus Scanning -- |
| -- | Standard Scanning Patterns -- |
| -- | Vertical Attention -- |
| -- | Horizontal Attention -- |
| -- | Chicken and The Egg -- |
| -- | Mobile Content -- |
| -- | Writing for the Way We Read -- |
| -- | Lead -- |
| -- | Body -- |
| -- | Ending -- |
| -- | Designing Effective Web Content -- |
| -- | Visual Hierarchy -- |
| -- | White Space -- |
| -- | Front Loading -- |
| -- | Headlines -- |
| -- | Headings and Subheadings -- |
| -- | Paragraph Text -- |
| -- | Justifying Text -- |
| -- | Lists -- |
| -- | Numerals -- |
| -- | Image Captions -- |
| -- | Fonts and Typography -- |
| -- | Colors, Contrast, and Emphasis -- |
| -- | Conclusion -- |
| -- | References -- |
| Miscellaneous information | ch. 8 |
| Title | E-commerce Websites -- |
| -- | Introduction -- |
| -- | Types of E-commerce Sites -- |
| -- | Measuring Interactions -- |
| -- | Commerce -- |
| -- | User Experience -- |
| -- | Conceptual Models for Designing, Analyzing, and Interpreting Eye Tracking -- |
| -- | User Types and Models -- |
| -- | Design of Eye-Tracking Studies for E-commerce -- |
| -- | Considerations Prior to Data Collection -- |
| -- | Approaches to Data Analysis of E-commerce Websites -- |
| -- | Visualizing the Results of an E-commerce Study -- |
| -- | So How Does This Help Me Sell Socks? -- |
| -- | Conclusion -- |
| -- | References -- |
| Miscellaneous information | ch. 9 |
| Title | Social Media -- |
| -- | Introduction -- |
| -- | Why User Experience Testing of Social Media Is Important for Brands -- |
| -- | Model of Visual Attention -- |
| -- | Facebook -- |
| -- | Research Findings -- |
| -- | Making Elements Work for Their Place on the Page -- |
| -- | Content Hot Spots: Maximize Content Exposure Using Attractors, Directors, and Informers -- |
| -- | Cover Crafting: Getting the Most Out of Cover Photos -- |
| -- | Out with the Old In with the ... Timeline? -- |
| -- | Summary for Facebook -- |
| -- | Google+ -- |
| -- | Summary for Google+ -- |
| -- | YouTube -- |
| -- | Summary for YouTube -- |
| -- | LinkedIn -- |
| -- | Summary for LinkedIn -- |
| -- | Future for Social Media -- |
| -- | Ten Things Every Community Manager Should Know -- |
| Miscellaneous information | 1. |
| Title | Make Elements Work for Their Place on the Page -- |
| Miscellaneous information | 2. |
| Title | Content Hot Spots-Maximize Content Exposure Using Attractors -- |
| Miscellaneous information | 3. |
| Title | Get the Most Out of Cover Photos -- |
| Miscellaneous information | 4. |
| Title | Give the Fans What They Want -- |
| Miscellaneous information | 5. |
| Title | Strategically Position Content -- |
| Miscellaneous information | 6. |
| Title | Use Constructs That Are Familiar to Users -- |
| Miscellaneous information | 7. |
| Title | Use Imagery to Highlight Key Information -- |
| Miscellaneous information | 8. |
| Title | Consider Page Structure -- |
| Miscellaneous information | 9. |
| Title | Personalize Elements -- |
| Miscellaneous information | 10. |
| Title | Use Ads "Right" -- |
| -- | Conclusion -- |
| -- | References -- |
| Miscellaneous information | ch. 10 |
| Title | Mobile -- |
| -- | Introduction -- |
| -- | What Can Eye Tracking Tell us About Mobile Design? -- |
| -- | Mobile User Experience -- |
| -- | Mobile Device Size Impacts the UX -- |
| -- | Mobile Device Eye Tracking in Action -- |
| -- | Eye Tracking when Testing a Log-In Page on Mobile Apps -- |
| -- | Eye Tracking the Core Features of a Mobile App -- |
| -- | Eye Tracking Mobile User Experiences across Multiple Devices -- |
| -- | Eye Tracking When Testing e-Readers -- |
| -- | Technology Behind Eye Tracking Mobile Device Usage -- |
| -- | Setting Up a Mobile Eye-Tracking Study -- |
| -- | Analyzing Mobile Eye-Tracking Data -- |
| -- | Conclusion -- |
| -- | References -- |
| Miscellaneous information | ch. 11 |
| Title | Gaming -- |
| -- | Introduction -- |
| -- | Two Roles of Eye Tracking in Video Games -- |
| -- | Relevant Game Design Elements for UX Eye Tracking and Challenges -- |
| -- | Menu -- |
| -- | Cutscenes -- |
| -- | Overlays -- |
| -- | Gameplay -- |
| -- | Common Eye-Tracking Research Questions and Analysis Techniques in Video Games -- |
| -- | Defining the Research Questions -- |
| -- | Conclusion -- |
| -- | References -- |
| Miscellaneous information | ch. 12 |
| Title | Older Adults -- |
| -- | Introduction -- |
| -- | Website Navigation and Search Behavior of Older Adults -- |
| -- | Conducting UX Research with Older Adults -- |
| Miscellaneous information | 1. |
| Title | Include Large Groups of Older and Younger Participants -- |
| Miscellaneous information | 2. |
| Title | Collect Demographic Data -- |
| Miscellaneous information | 3. |
| Title | Slow Down -- |
| -- | Conclusion -- |
| -- | References -- |
| Miscellaneous information | ch. 13 |
| Title | Low Literacy Users -- |
| -- | Introduction -- |
| -- | Impact of Literacy on Web Use -- |
| -- | Value of Eye Tracking When Designing for Low Literacy -- |
| -- | Conclusion -- |
| -- | References -- |
| Miscellaneous information | ch. |
| 505 00 - FORMATTED CONTENTS NOTE | |
| Title | 14 |
| -- | Future of Eye Tracking and User Experience -- |
| -- | Integrating Eye Tracking into User-Centered Design Methodology -- |
| -- | Continued Improvements to Eye-Tracking Technology -- |
| -- | Future of the Eye-Tracking Technology -- |
| -- | Ubiquitous Eye Tracking -- |
| -- | Taking the Next Step -- |
| -- | References. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Human-computer interaction. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Visual perception. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Eye |
| General subdivision | Movements. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | User interfaces (Computer systems) |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | COMPUTERS |
| General subdivision | Computer Literacy. |
| Source of heading or term | bisacsh |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | COMPUTERS |
| General subdivision | Computer Science. |
| Source of heading or term | bisacsh |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | COMPUTERS |
| General subdivision | Data Processing. |
| Source of heading or term | bisacsh |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | COMPUTERS |
| General subdivision | Hardware |
| -- | General. |
| Source of heading or term | bisacsh |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | COMPUTERS |
| General subdivision | Information Technology. |
| Source of heading or term | bisacsh |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | COMPUTERS |
| General subdivision | Machine Theory. |
| Source of heading or term | bisacsh |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | COMPUTERS |
| General subdivision | Reference. |
| Source of heading or term | bisacsh |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Eye |
| General subdivision | Movements. |
| Source of heading or term | fast |
| Authority record control number | (OCoLC)fst00919174 |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Human-computer interaction. |
| Source of heading or term | fast |
| Authority record control number | (OCoLC)fst00963494 |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | User interfaces (Computer systems) |
| Source of heading or term | fast |
| Authority record control number | (OCoLC)fst01163191 |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Visual perception. |
| Source of heading or term | fast |
| Authority record control number | (OCoLC)fst01168049 |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Augenfolgebewegung |
| Source of heading or term | gnd |
| Authority record control number | (DE-588)4301487-2 |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Bewertung |
| Source of heading or term | gnd |
| Authority record control number | (DE-588)4006340-9 |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Mensch-Maschine-Kommunikation |
| Source of heading or term | gnd |
| Authority record control number | (DE-588)4125909-9 |
| 650 12 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Eye Movement Measurements. |
| 650 12 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | User-Computer Interface. |
| 655 #7 - INDEX TERM--GENRE/FORM | |
| Genre/form data or focus term | Electronic books |
| General subdivision | Electronic books. |
| Source of term | lcgft |
| 655 #4 - INDEX TERM--GENRE/FORM | |
| Genre/form data or focus term | Electronic books. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Schall, Andrew Jonathan, |
| Relator term | author. |
| 776 08 - ADDITIONAL PHYSICAL FORM ENTRY | |
| Relationship information | Print version: |
| Main entry heading | Bergstrom, Jennifer Romano. |
| Title | Eye tracking in user experience design. |
| International Standard Book Number | 9780124081383 |
| -- | 012408138X |
| Record control number | (DLC) 2013045342 |
| 856 40 - ELECTRONIC LOCATION AND ACCESS | |
| Materials specified | ScienceDirect |
| Uniform Resource Identifier | http://www.sciencedirect.com/science/book/9780124081383 |
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