Improving the user experience through practical data analytics : gain meaningful insight and increase your bottom line / (Record no. 246994)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 09533cam a2200493Ia 4500 |
| 001 - CONTROL NUMBER | |
| control field | ocn894611890 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OCoLC |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20190328114809.0 |
| 006 - FIXED-LENGTH DATA ELEMENTS--ADDITIONAL MATERIAL CHARACTERISTICS | |
| fixed length control field | m o d |
| 007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION | |
| fixed length control field | cr ||||||||||| |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 141103s2015 ne a ob 001 0 eng d |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | UKMGB |
| Language of cataloging | eng |
| Description conventions | pn |
| Transcribing agency | UKMGB |
| Modifying agency | OCLCO |
| -- | OCLCF |
| -- | N$T |
| -- | OPELS |
| -- | N$T |
| -- | OCL |
| -- | YDXCP |
| -- | COO |
| -- | STF |
| -- | B24X7 |
| -- | TEFOD |
| -- | OCLCQ |
| -- | LIV |
| -- | NLE |
| -- | VT2 |
| -- | U3W |
| -- | D6H |
| -- | OCLCQ |
| -- | WYU |
| 016 7# - NATIONAL BIBLIOGRAPHIC AGENCY CONTROL NUMBER | |
| Record control number | 016933119 |
| Source | Uk |
| 019 ## - | |
| -- | 931603540 |
| -- | 1005807911 |
| -- | 1008960036 |
| -- | 1066447458 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780128006788 |
| Qualifying information | (electronic bk.) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0128006781 |
| Qualifying information | (electronic bk.) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| Canceled/invalid ISBN | 0128006358 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| Canceled/invalid ISBN | 9780128006351 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | (OCoLC)894611890 |
| Canceled/invalid control number | (OCoLC)931603540 |
| -- | (OCoLC)1005807911 |
| -- | (OCoLC)1008960036 |
| -- | (OCoLC)1066447458 |
| 050 #4 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | QA76.9.D343 |
| 072 #7 - SUBJECT CATEGORY CODE | |
| Subject category code | COM |
| Subject category code subdivision | 021030 |
| Source | bisacsh |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 005.74 |
| -- | 006.3/12 |
| Edition number | 23 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Fritz, Mike, |
| Relator term | author. |
| 245 10 - TITLE STATEMENT | |
| Title | Improving the user experience through practical data analytics : gain meaningful insight and increase your bottom line / |
| Medium | [electronic resource] |
| Statement of responsibility, etc. | Mike Fritz, Paul D. Berger. |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE | |
| Place of production, publication, distribution, manufacture | Amsterdam ; |
| -- | Boston : |
| Name of producer, publisher, distributor, manufacturer | Morgan Kaufmann, an imprint of Elsevier, |
| Date of production, publication, distribution, manufacture, or copyright notice | �2015. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 1 online resource : |
| Other physical details | illustrations |
| 336 ## - CONTENT TYPE | |
| Content type term | text |
| Content type code | txt |
| Source | rdacontent |
| 337 ## - MEDIA TYPE | |
| Media type term | computer |
| Media type code | c |
| Source | rdamedia |
| 338 ## - CARRIER TYPE | |
| Carrier type term | online resource |
| Carrier type code | cr |
| Source | rdacarrier |
| 588 0# - SOURCE OF DESCRIPTION NOTE | |
| Source of description note | Online resource; title from PDF title page (Ebsco, viewed March 18, 2015). |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes bibliographical references and index. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | This book shows you how to make UX design decisions based on data-not hunches. The authors recognize the enormous potential of user data that is collected as a natural by-product of routine UX research methods, including moderated usability tests, unmoderated usability tests, surveys, and contextual inquiries. They explain how to utilize both descriptive and predictive statistical techniques to gain meaningful insight with that data. By mastering the use of these techniques, you'll delight your users, increase your bottom line and gain a powerful competitive advantage for your company-and yourself. -- |
| Assigning source | Edited summary from book. |
| 505 00 - FORMATTED CONTENTS NOTE | |
| Miscellaneous information | Machine generated contents note: |
| -- | ch. 1 |
| Title | Introduction to a variety of useful statistical ideas and techniques -- |
| Miscellaneous information | 1.1. |
| Title | Introduction -- |
| Miscellaneous information | 1.2. |
| Title | Great Normal Curve in the Sky -- |
| Miscellaneous information | 1.2.1. |
| Title | Finding Probabilities of Completion Times or Satisfaction Levels, or Anything Else, on a Normal Curve -- |
| Miscellaneous information | 1.2.1.1. |
| Title | Vignette: how long does it take to hook up DSL Internet service? -- |
| Miscellaneous information | 1.2.2. |
| Title | Finding Completion Times or Satisfaction Levels, or Anything Else, on a Normal Curve -- |
| Miscellaneous information | 1.2.3. |
| Title | Probability Curve for the Mean of Many Results -- |
| Miscellaneous information | 1.2.4. |
| Title | Central Limit Theorem -- |
| Miscellaneous information | 1.3. |
| Title | Confidence Intervals -- |
| Miscellaneous information | 1.3.1. |
| Title | Logic and Meaning of a Confidence Interval -- |
| Miscellaneous information | 1.3.2. |
| Title | Finding a Confidence Interval Using Excel -- |
| Miscellaneous information | 1.3.3. |
| Title | Finding a Confidence Interval Using SPSS -- |
| Miscellaneous information | 1.4. |
| Title | Hypothesis Testing -- |
| Miscellaneous information | 1.4.1. |
| Title | P-Value -- |
| Miscellaneous information | 1.5. |
| Title | Summary -- |
| Miscellaneous information | 1.6. |
| Title | Addendum: Activating "Data Analysis" -- |
| -- | References -- |
| Miscellaneous information | ch. 2 |
| Title | Comparing two designs (or anything else!) using independent sample T-tests -- |
| Miscellaneous information | 2.1. |
| Title | Introduction -- |
| Miscellaneous information | 2.2. |
| Title | Case Study: Comparing Designs at Mademoiselle La La -- |
| Miscellaneous information | 2.3. |
| Title | Comparing Two Means -- |
| Miscellaneous information | 2.4. |
| Title | Independent Samples -- |
| Miscellaneous information | 2.5. |
| Title | Mademoiselle La La Redux -- |
| Miscellaneous information | 2.5.1. |
| Title | Excel -- |
| Miscellaneous information | 2.5.2. |
| Title | SPSS -- |
| Miscellaneous information | 2.6. |
| Title | But What If We Conclude that the Means Aren't Different? -- |
| Miscellaneous information | 2.7. |
| Title | Final Outcome at Mademoiselle La La -- |
| Miscellaneous information | 2.8. |
| Title | Addendum: Confidence Intervals -- |
| Miscellaneous information | 2.9. |
| Title | Summary -- |
| Miscellaneous information | 2.10. |
| Title | Exercise -- |
| -- | Reference -- |
| Miscellaneous information | ch. 3 |
| Title | Comparing two designs (or anything else!) using paired sample T-tests -- |
| Miscellaneous information | 3.1. |
| Title | Introduction -- |
| Miscellaneous information | 3.2. |
| Title | Vignette: How Fast Can You Post a Job at Behemoth.com? -- |
| Miscellaneous information | 3.3. |
| Title | Introduction to Paired Samples -- |
| Miscellaneous information | 3.4. |
| Title | Example of Paired (Two-Sample) T-test -- |
| Miscellaneous information | 3.4.1. |
| Title | Excel -- |
| Miscellaneous information | 3.4.2. |
| Title | SPSS -- |
| Miscellaneous information | 3.5. |
| Title | Behemoth.com Revisited -- |
| Miscellaneous information | 3.6. |
| Title | Addendum: A Mini-Discussion Why the Independent and Paired Tests Need to be Different -- |
| Miscellaneous information | 3.7. |
| Title | Summary -- |
| Miscellaneous information | 3.8. |
| Title | Exercise -- |
| -- | References -- |
| Miscellaneous information | ch. 4 |
| Title | Pass or fail? Binomial-related hypothesis testing and confidence intervals using independent samples -- |
| Miscellaneous information | 4.1. |
| Title | Introduction -- |
| Miscellaneous information | 4.2. |
| Title | Case Study: Is Our Expensive New Search Engine at Behemoth.com Better Than What We Already Have? -- |
| Miscellaneous information | 4.3. |
| Title | Hypothesis Testing Using the Chi-Square Test of Independence or Fisher's Exact Test -- |
| Miscellaneous information | 4.3.1. |
| Title | Excel -- |
| Miscellaneous information | 4.3.2. |
| Title | SPSS -- |
| Miscellaneous information | 4.4. |
| Title | Meanwhile, Back at Behemoth.com -- |
| Miscellaneous information | 4.5. |
| Title | Binomial Confidence Intervals and the Adjusted Wald Method -- |
| Miscellaneous information | 4.6. |
| Title | Summary -- |
| Miscellaneous information | 4.7. |
| Title | Addendum 1: How to Run the Chi-Square Test for Different Sample Sizes -- |
| Miscellaneous information | 4.8. |
| Title | Addendum 2: Comparing More than Two Treatments -- |
| Miscellaneous information | 4.8.1. |
| Title | Excel -- |
| Miscellaneous information | 4.8.2. |
| Title | SPSS -- |
| Miscellaneous information | 4.9. |
| Title | Appendix: Confidence Intervals for all Possible Sample-Proportion Outcomes from N = 1 to N = 15, in Table A.1 -- |
| Miscellaneous information | 4.10. |
| Title | Exercises -- |
| -- | References -- |
| Miscellaneous information | ch. 5 |
| Title | Pass or fail? Binomial-related hypothesis testing and confidence intervals using paired samples -- |
| Miscellaneous information | 5.1. |
| Title | Introduction -- |
| Miscellaneous information | 5.2. |
| Title | Case Study: Can I Register for a Course at Backboard.com? -- |
| Miscellaneous information | 5.3. |
| Title | Hypothesis Testing Using the Cochran Q Test -- |
| Miscellaneous information | 5.3.1. |
| Title | Excel -- |
| Miscellaneous information | 5.3.2. |
| Title | SPSS -- |
| Miscellaneous information | 5.4. |
| Title | Meanwhile, Back at Backboard -- |
| Miscellaneous information | 5.5. |
| Title | Summary -- |
| Miscellaneous information | 5.6. |
| Title | Exercise -- |
| -- | References -- |
| Miscellaneous information | ch. 6 |
| Title | Comparing more than two means: one factor ANOVA with independent samples. Multiple comparison testing with the Newman-Keuls test -- |
| Miscellaneous information | 6.1. |
| Title | Introduction -- |
| Miscellaneous information | 6.2. |
| Title | Case Study: Sophisticated for Whom? -- |
| Miscellaneous information | 6.3. |
| Title | Independent Samples: One-Factor ANOVA -- |
| Miscellaneous information | 6.4. |
| Title | Analyses -- |
| Miscellaneous information | 6.4.1. |
| Title | Excel -- |
| Miscellaneous information | 6.4.2. |
| Title | SPSS -- |
| Miscellaneous information | 6.5. |
| Title | Multiple Comparison Testing -- |
| Miscellaneous information | 6.6. |
| Title | Illustration of the S-N-K Test -- |
| Miscellaneous information | 6.7. |
| Title | Application of the S-N-K to this Result -- |
| Miscellaneous information | 6.8. |
| Title | Discussion of the Result -- |
| Miscellaneous information | 6.8.1. |
| Title | Suppose That Your Only Software Available Is Excel -- |
| Miscellaneous information | 6.9. |
| Title | Meanwhile, Back at Mademoiselle La La -- |
| Miscellaneous information | 6.10. |
| Title | Summary -- |
| Miscellaneous information | 6.11. |
| Title | Exercises -- |
| -- | References -- |
| Miscellaneous information | ch. 7 |
| Title | Comparing more than two means: one factor ANOVA with a within-subject design -- |
| Miscellaneous information | 7.1. |
| Title | Introduction -- |
| Miscellaneous information | 7.2. |
| Title | Case Study: Comparing Multiple Ease-of-Use Ratings at Mademoiselle La La -- |
| Miscellaneous information | 7.3. |
| Title | Comparing Several Means with a Within-Subjects Design -- |
| Miscellaneous information | 7.3.1. |
| Title | Key -- |
| Miscellaneous information | 7.4. |
| Title | Hypotheses for Comparing Several Means -- |
| Miscellaneous information | 7.5. |
| Title | SPSS Analysis -- |
| Miscellaneous information | 7.6. |
| Title | Newman-Keuls Analysis -- |
| Miscellaneous information | 7.7. |
| Title | Excel Analysis -- |
| Miscellaneous information | 7.8. |
| Title | Mademoiselle La La: Let's Fix the Checkout ASAP! -- |
| Miscellaneous information | 7.9. |
| Title | Summary -- |
| Miscellaneous information | 7.10. |
| Title | Exercise -- |
| Miscellaneous information | ch. 8 |
| Title | Comparing more than two means: two factor ANOVA with independent samples; the important role of interaction -- |
| Miscellaneous information | 8.1. |
| Title | Introduction -- |
| Miscellaneous information | 8.2. |
| Title | Case Study: Comparing Age and Gender at Mademoiselle La La -- |
| Miscellaneous information | 8.3. |
| Title | Interaction -- |
| Miscellaneous information | 8.3.1. |
| Title | Interaction -- Definition 1 -- |
| Miscellaneous information | 8.3.2. |
| Title | Interaction -- Definition 2 -- |
| Miscellaneous information | 8.4. |
| Title | Working the Example in SPSS -- |
| Miscellaneous information | 8.5. |
| Title | Meanwhile, Back at Mademoiselle La La -- |
| Miscellaneous information | 8.6. |
| Title | Summary -- |
| Miscellaneous information | 8.7. |
| Title | Exercise -- |
| Miscellaneous information | ch. 9 |
| Title | Can you relate? Correlation and simple linear regression -- |
| Miscellaneous information | 9.1. |
| Title | Introduction -- |
| Miscellaneous information | 9.2. |
| Title | Case Study: Do Recruiters Really Care about Boolean at Behemoth.com? -- |
| Miscellaneous information | 9.3. |
| Title | Correlation Coefficient -- |
| Miscellaneous information | 9.3.1. |
| Title | Excel -- |
| Miscellaneous information | 9.3.2. |
| Title | SPSS -- |
| Miscellaneous information | 9.3.3. |
| Title | CorrelationApplicationtoBehemoth.com -- |
| Miscellaneous information | 9.4. |
| Title | Linear Regression -- |
| Miscellaneous information | 9.4.1. |
| Title | Excel -- |
| Miscellaneous information | 9.4.2. |
| Title | SPSS -- |
| Miscellaneous information | 9.5. |
| Title | Linear Regression Analysis of Behemoth.com Data -- |
| Miscellaneous information | 9.6. |
| Title | Meanwhile, Back at Behemoth -- |
| Miscellaneous information | 9.7. |
| Title | Summary -- |
| Miscellaneous information | 9.8. |
| Title | Addendum: A Quick Discussion of Some Assumptions Implicit in Interpreting the Results -- |
| Miscellaneous information | 9.9. |
| Title | Exercise -- |
| Miscellaneous information | ch. 10 |
| Title | Can you relate in multiple ways? Multiple linear regression and stepwise regression -- |
| Miscellaneous information | 10.1. |
| Title | Introduction -- |
| Miscellaneous information | 10.2. |
| Title | Case Study: Determining the Ideal Search Engine at Behemoth.com -- |
| Miscellaneous information | 10.3. |
| Title | Multiple Regression -- |
| Miscellaneous information | 10.3.1. |
| Title | Excel -- |
| Miscellaneous information | 10.3.2. |
| Title | SPSS -- |
| Miscellaneous information | 10.4. |
| Title | Confidence Interval for the Prediction -- |
| Miscellaneous information | 10.5. |
| Title | BacktoBehemoth.com -- |
| Miscellaneous information | 10.6. |
| Title | Stepwise Regression -- |
| Miscellaneous information | 10.6.1. |
| Title | How Does Stepwise Regression Work? -- |
| Miscellaneous information | 10.6.2. |
| Title | Stepwise Regression Analysis of the Behemoth.com Data -- |
| Miscellaneous information | 10.7. |
| Title | Meanwhile, Back at Behemoth.com -- |
| Miscellaneous information | 10.8. |
| Title | Summary -- |
| Miscellaneous information | 10.9. |
| Title | Exercise -- |
| Miscellaneous information | ch. 11 |
| Title | Will anybody buy? Logistic regression -- |
| Miscellaneous information | 11.1. |
| Title | Introduction -- |
| Miscellaneous information | 11.2. |
| Title | Case Study: Will Anybody Buy at the Charleston Globe? -- |
| Miscellaneous information | 11.3. |
| Title | Logistic Regression -- |
| Miscellaneous information | 11.4. |
| Title | Logistic Regression Using SPSS -- |
| Miscellaneous information | 11.4.1. |
| Title | Computing a Predicted Probability -- |
| Miscellaneous information | 11.4.2. |
| Title | Some Additional Useful Output to Request from SPSS -- |
| Miscellaneous information | 11.4.2.1. |
| Title | Hosmer and Lemeshow goodness-of-fit test -- |
| Miscellaneous information | 11.4.2.2. |
| Title | Finding the predicted probability of a "1" for each data point -- |
| Miscellaneous information | 11.5. |
| Title | CharlestonGlobe.com Survey Data and its Analysis -- |
| Miscellaneous information | 11.5.1. |
| Title | Stepwise Regression Analysis of the CharlestonGlobe.com Data -- |
| Miscellaneous information | 11.5.2. |
| Title | Due Diligence Comparing Stepwise Results To Revised Binary Regression Results -- |
| Miscellaneous information | 11.6. |
| Title | Implications of the Survey-Data Analysis Results -- Back to CharlestonGlobe.com -- |
| Miscellaneous information | 11.6.1. |
| Title | Results Are In: Showtime At CharlestonGlobe.com -- |
| Miscellaneous information | 11.7. |
| Title | Summary -- |
| Miscellaneous information | 11.8. |
| Title | Exercise. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Data mining. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Quantitative research. |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | COMPUTERS |
| General subdivision | Database Management |
| -- | Data Mining. |
| Source of heading or term | bisacsh |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Quantitative research |
| Source of heading or term | fast |
| Authority record control number | (OCoLC)fst01742283 |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Data mining. |
| Source of heading or term | fast |
| Authority record control number | (OCoLC)fst00887946 |
| 655 #4 - INDEX TERM--GENRE/FORM | |
| Genre/form data or focus term | Electronic books. |
| 655 #0 - INDEX TERM--GENRE/FORM | |
| Genre/form data or focus term | Electronic book. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Berger, Paul D., |
| Dates associated with a name | 1943- |
| Relator term | author. |
| 776 08 - ADDITIONAL PHYSICAL FORM ENTRY | |
| Relationship information | Print version: |
| Main entry heading | Fritz, Mike. |
| Title | Improving the user experience through practical data analytics : gain meaningful insight and increase your bottom line. |
| Place, publisher, and date of publication | Waltham, Massachusetts : Morgan Kaufmann, �2015 |
| Physical description | xxii, 374 pages |
| International Standard Book Number | 9780128006351 |
| 856 40 - ELECTRONIC LOCATION AND ACCESS | |
| Materials specified | ScienceDirect |
| Uniform Resource Identifier | http://www.sciencedirect.com/science/book/9780128006351 |
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