Social data analytics : collaboration for the enterprise / (Record no. 247000)
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| 001 - CONTROL NUMBER | |
| control field | ocn895660706 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OCoLC |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20190328114809.0 |
| 006 - FIXED-LENGTH DATA ELEMENTS--ADDITIONAL MATERIAL CHARACTERISTICS | |
| fixed length control field | m o d |
| 007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION | |
| fixed length control field | cr cnu|||unuuu |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 141117t20142015ne o 001 0 eng d |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | N$T |
| Language of cataloging | eng |
| Description conventions | rda |
| -- | pn |
| Transcribing agency | N$T |
| Modifying agency | N$T |
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| -- | UIU |
| -- | OCLCQ |
| -- | CDX |
| -- | OCLCF |
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| -- | EBLCP |
| -- | OCLCO |
| -- | OCLCQ |
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| -- | D6H |
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| -- | OCLCQ |
| -- | WYU |
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| -- | ZCU |
| -- | ICG |
| -- | DKC |
| 019 ## - | |
| -- | 896796360 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780123977809 |
| Qualifying information | (electronic bk.) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0123977800 |
| Qualifying information | (electronic bk.) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| Canceled/invalid ISBN | 9780123971869 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | (OCoLC)895660706 |
| Canceled/invalid control number | (OCoLC)896796360 |
| 050 #4 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HD38.7 |
| 072 #7 - SUBJECT CATEGORY CODE | |
| Subject category code | BUS |
| Subject category code subdivision | 082000 |
| Source | bisacsh |
| 072 #7 - SUBJECT CATEGORY CODE | |
| Subject category code | BUS |
| Subject category code subdivision | 041000 |
| Source | bisacsh |
| 072 #7 - SUBJECT CATEGORY CODE | |
| Subject category code | BUS |
| Subject category code subdivision | 042000 |
| Source | bisacsh |
| 072 #7 - SUBJECT CATEGORY CODE | |
| Subject category code | BUS |
| Subject category code subdivision | 085000 |
| Source | bisacsh |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.472 |
| Edition number | 23 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Krishnan, Krish, |
| Relator term | author. |
| 245 10 - TITLE STATEMENT | |
| Title | Social data analytics : collaboration for the enterprise / |
| Medium | [electronic resource] |
| Statement of responsibility, etc. | Krish Krishnan, Shawn P. Rogers. |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE | |
| Place of production, publication, distribution, manufacture | Amsterdam : |
| Name of producer, publisher, distributor, manufacturer | Elsevier, |
| Date of production, publication, distribution, manufacture, or copyright notice | 2014 |
| 264 #4 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE | |
| Date of production, publication, distribution, manufacture, or copyright notice | �2015 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 1 online resource. |
| 336 ## - CONTENT TYPE | |
| Content type term | text |
| Content type code | txt |
| Source | rdacontent |
| 337 ## - MEDIA TYPE | |
| Media type term | computer |
| Media type code | c |
| Source | rdamedia |
| 338 ## - CARRIER TYPE | |
| Carrier type term | online resource |
| Carrier type code | cr |
| Source | rdacarrier |
| 490 1# - SERIES STATEMENT | |
| Series statement | The Morgan Kaufmann Series on Business Intelligence |
| 588 0# - SOURCE OF DESCRIPTION NOTE | |
| Source of description note | Vendor-supplied metadata. |
| 500 ## - GENERAL NOTE | |
| General note | Includes index. |
| 520 8# - SUMMARY, ETC. | |
| Summary, etc. | Annotation |
| Expansion of summary note | This volume presents a practical guide for professionals who want to employ social data for analytics and business intelligence (BI). It provides a comprehensive overview of the technologies and platforms and shows you how to access and analyze the data. Explore the five major types of social data and learn from cases and platform examples to help you make the most of sentiment, behavioural, social graph, location, and rich media data. |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Cover; Title Page; Copyright Page; Dedication; Contents; List of figures; Acknowledgments; Preface; Chapter 1 -- A New Universe of Data; Understanding Social Analytic Platforms; Platform Functions; Alerting and Workflow; Collaboration; Integration/Application Programming Interfaces; Natural Language Processing; Platform Analytic Functions; Geospatial Analysis; Sentiment Analysis; Influence Analysis; Machine Data Analysis; Demographic Analysis; Brand Affinity; Text Analytics; Chapter 2 -- Social Analytics in the Enterprise; Summary; Put Employees First; Pilot, Experiment, Learn. |
| 505 8# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Alstom's Pillars of CollaborationGovernance; How to Measure Success; Success Is More Than Metrics; What's Next?; Chapter 3 -- Social Business Intelligence; Social Analytics and Business Intelligence Integration; Social Media; CRM; Marketing Strategy; Business Intelligence; Case Study; SMS Campaign: Route 66 Harley-Davidson; Call to Action; Objective; Strategy; Results; Lessons learned; Chapter 4 -- Four Steps to Social Business Intelligence; Step 1: Creating and Engaging Social Media Presence; Stage 1: Set up a Strategy and Goals to Accomplish; Stage 2: Make a Plan and Content Calendar. |
| 505 8# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Stage 3: Post Your Content With ConsistenceStage 4: Engage! Don't Just Post; Stage 5: Monitor What Works Best and Does Not Work; Step 2: Tie Social Media Monitoring to Your Business Goals; Step 3: Decide on Collaboration; Step 4: Examine Analytics for Insights; Results; Conclusion; Chapter 5 -- Valuable Data for the Enterprise; Understanding Social Data Types; Behavioral Data; Sentiment Data; Social Graph Data; Location/Geographic Data; Rich Media Data; Chapter 6 -- Accessing the Data; Acquire; Refine; Classify; Categorize; Discovery; Metricize; Challenges in Data Quality. |
| 505 8# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Delivering the InfrastructureDelivering Access to Data; How Does the Enterprise Use This Data; Chapter 7 -- Social Platforms; Understanding the Social Network Landscape; Blogging Communities; Crowdsourced Content; Discussion Forums; Gaming Communities; Live Streaming; Micro-blogging; Sharing Networks; Special-Interest Platforms; Social Platforms; Ratings and Reviews; Chapter 8 -- Social Business Intelligence and Collaboration; Increasing Customer Focus and Transforming to Customer-Driven Enterprise; An Integrated Approach; Enabling a Better Cross-Sell and Up-Sell Opportunity; Business Benefits. |
| 505 8# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Social Media and SoftwareSocial Intelligence; Solution Architecture; Chapter 9 -- Social Media and Network Monitoring; Bringing the External to the Internal -- How to Create a Platform; Perspective on Social Media Tools; Chapter 10 -- Your First Project; Background; Social Analytics Strategy; The First Project Implementation; Proof of Value Exercise; Appendix; Summary; Solution; Results; Summary; Solution; Result; Summary; Background; Objectives; What They Did; How They Did It; Evaluation Approach; Results; Integration; Summary; Challenge; Solution; Results; The Future; Index. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Business intelligence. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Information technology |
| General subdivision | Social aspects. |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | BUSINESS & ECONOMICS |
| General subdivision | Industrial Management. |
| Source of heading or term | bisacsh |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | BUSINESS & ECONOMICS |
| General subdivision | Management. |
| Source of heading or term | bisacsh |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | BUSINESS & ECONOMICS |
| General subdivision | Management Science. |
| Source of heading or term | bisacsh |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | BUSINESS & ECONOMICS |
| General subdivision | Organizational Behavior. |
| Source of heading or term | bisacsh |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Business intelligence. |
| Source of heading or term | fast |
| Authority record control number | (OCoLC)fst00842723 |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Information technology |
| General subdivision | Social aspects. |
| Source of heading or term | fast |
| Authority record control number | (OCoLC)fst00973131 |
| 655 #4 - INDEX TERM--GENRE/FORM | |
| Genre/form data or focus term | Electronic books. |
| 655 #7 - INDEX TERM--GENRE/FORM | |
| Genre/form data or focus term | Electronic books. |
| Source of term | lcgft |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Rogers, Shawn P., |
| Relator term | author. |
| 776 08 - ADDITIONAL PHYSICAL FORM ENTRY | |
| Relationship information | Print version: |
| Main entry heading | Krishnan, Krish. |
| Title | Social Data Analytics : Collaboration for the Enterprise. |
| Place, publisher, and date of publication | Burlington : Elsevier Science, �2014 |
| International Standard Book Number | 9780123971869 |
| 830 #0 - SERIES ADDED ENTRY--UNIFORM TITLE | |
| Uniform title | Morgan Kaufmann Series on Business Intelligence. |
| 856 40 - ELECTRONIC LOCATION AND ACCESS | |
| Materials specified | ScienceDirect |
| Uniform Resource Identifier | http://www.sciencedirect.com/science/book/9780123971869 |
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